The audit is the initializing point of the brand and also serves as the foundation of the brand architecture. After the audit has been analyzed, the team can begin deciding a strategy for the brand architecture management which can then be implemented to modify the audit itself.
The audit is the initializing point of the brand and also serves as the foundation of the brand architecture. This stores the current state of the entire organization and leaves it up for review for all steps on the way. After the audit has been analyzed, the team can begin deciding a strategy for the brand architecture management which can then be implemented to modify the audit itself.
Evaluating the brand portfolio is an essential step in brand architecture management. This lets business owners understand the current positions of their consumers and lets them decide which brand in their organization needs to get the most power at hand. This depends on the brand that has the most satisfied consumers and the highest profits. Once this is decided, they can strategize the integration of other brands into this one.
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Naming a brand is one of the key features of implementing a new brand architecture. This can sometimes be conducted alongside the generation of frameworks unless the framework does not include guidelines on naming brands. These also act as a structured set of rules to be used whenever a new product is to be named. These assist the organization when endorsing some power brand or while collaborating with other brands in naming new products.
When implemented properly, these factors serve as a strong base for a brand architecture strategy.
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