The audit is the launching point of the brand and acts as the bedrock of the brand architecture. Once the audit has been understood, the team can start making decisions on a brand architecture management strategy that can help to even re-structure the audit.
The audit is the starting point of the brand, and the brand architecture. This keeps the entire state of the organization and makes it available for all the steps along the way. Once the audit has been reviewed, a team can begin to determine a brand architecture management strategy to be implemented to make changes to the audit itself.
Evaluate the brand portfolio The first step in brand architecture management Thus helping them know who is where in the funnel and helping them decide which brand within their organization needs to be empowered the most. This varies by which brand had the most satisfied customers, and therefore made the most profit. After they decide this, they can plan which other brands will cut into this one.
A new brand architecture often involves one of its key components, naming a brand. This may be done concurrently with the production of frameworks, unless the framework lacks rules on naming brands. They also serve as an organized set of rules to apply whenever a new product is to be named. They help the organization when marketing some power brand or while merging with other brands in naming new products. Ideally, these components will also be the building blocks of a brand architecture strategy when executed thoughtfully.
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