Accessibility of a website is essential for any business. Customer satisfaction also plays a crucial role in the well being of business and a customer will only get its satisfaction if he can access the website with ease. Different factors and terms are used by different organizations to enhance the accessibility of their website. Even some companies appoint a set of experts to increase sites accessibility. This group of experts has specific knowledge in their respective fields to enhance the accessibility of the respective website.
Apart from this, this specific knowledge includes both practical and theoretical knowledge which is essential for business. This knowledge with the mixture of modern techniques helps business and organization to attain a certain level of web accessibility which is required for any business organization. Many technical and non-technical inputs also play crucial roles to make a website easy to access.
Now the question is why a website needs to be accessible? And the answer is the same ‘for a better customer base’. Different people will visit your website and look for certain things but your accessibility will decide whether that person is going to be your client or not? Accessibility of your website will be your first impression of the customer mind and key factor for your customer base.
There are different factors and techniques that attract relevant customer base for your website and make them ask for your service. Some of the factors essential for having a good accessibility are-
Before reading the content, services or anything on your website any visitor will look for design in the landing page. It is obvious to say that if your landing page is attractive and colorful, visitors are going to surf further. In case if the customer found it boring or irrelevant the customer will automatically look for other competitors. So it is very essential for any business organization to make sure that their designs are simple yet attractive to be understood by a lame person. It will directly enhance the user experience of your website.
1. Title Tag
Whenever a person is going to search for your services or product Google will surely recommend some of the common searched options. Title tag refers to the title visible on the browser and on your search engine. Hence it is very important for any organization. If your title tag is not simple and understandable it will directly affect customers and customers will not spend that much time on your website and it will also affect your website negatively.
A person is never going to opt for your services until that person understands your services. Content of a website is as crucial as design on the website. No one is interested in reading long old paragraphs, so it is very essential for a website to manage their content in a way that every individual visiting their website is interested in their website. To make this happen content should be divided into small paragraphs to enhance the readability of the website. A good reading score means that more people will be able to read your website easily and understand it easily.
Header tags basically define the order in the form of ranking of a website. It can be related to different paragraphs according to services mentioned on different pages. Header tags are stated in six different levels from H1 to H6. It is very essential to put all these tags according to the website, because one wrong header tag can affect the presentation of the whole website. This is why different organizations and agencies appoint expert web designers to maintain and create a website.
4. Alt Text
Alt text refers to the text which is used as specification in images. Alt text helps to provide textual alternatives to the visual pictures available on the website. Different organizations make mistakes by comparing alt text to caption. A caption is mentioned below the picture but alt text is not mentioned below the picture. It is a back-end link which is not even visible to the customer. But nonetheless it is essential for websites because it helps different search engines to find relevant results according to the search of a particular person.
5. Anchor Text
Clickable text on any website of any organization is because of the anchor text. There are different formulas and text that are attached with the text to make it clickable and interlink with other pages of the website. Anchor texts are the same as header text and it is used to connect different pages relevantly. A well managed and presented text enables different customers to navigate easily on website. It is also very essential for a website as it enhances the customer experience.
6. Video Context
Just like images and content video content also plays a crucial role in creating a website. Visuals are also an important part of websites as they help customers and clients to visualize your website and create a better part for the customer. Video context should not be that much as compared to normal text or quantity but it holds a specific grip in creating a better and user friendly website.
7. Other Components
We always keep considering the fact about the key components of the website, but there are other many miscellaneous factors that are essential for any business. These different factors together have a major impact on the website accessibility. Factors such as speed and CTA are essential because these factors also make websites more accessible for a customer.
So these are different components that make websites more accessible and co-operative, but as we discussed it is not a cup of tea for everyone so you need a team of experts who can help you deal with all these queries. Talking about experts there is one expert that comes into mind which is cyber chord technologies. In case if you need any help regarding your web accessibility contact cyber chord (best digital marketing agency in Chandigarh)