10 Tips To Enhance The Storytelling In Your Website Design

Stories play a crucial role in the up-bringing of any person. From childhood to adult age we are taught different stories. Some of these stories teach us moral while some give us information. Every story has its own importance and lesson. Way of storytelling has changed over the years from newspapers and magazines to digital and visual.

Today the internet is leading the world towards new opportunities. In this modern era, the way of storytelling has also changed for business and now stories are told through websites. Although it is never easy to increase storytelling, there are some tips to improve storytelling of website design.

Some Tips To Improve Storytelling In Your Website

1. Images

It is obvious to say that images are an important aspect of storytelling. Images are a good way to make your story visual to people. A person should always prefer images over text and number because images are visuals that help any person to understand your story better. If you have visuals on your website it is obvious that more people will like to visit your website.

2. Background Images

Another important aspect that affects the storytelling of a website is background images. Colorful background images make your website more attractive and drive more traffic on your website. These website don’t have to do much of work. The only work that these background images are assigned is to stay in background and attract more people towards their content. These images can vary from focused to blur according to the requirement.

3. Content

One of the most important factors that affect the storytelling of any website is content or choice of words for the website. Content also defines your website traffic as well as your target audience. A company or an organization should make sure that content is not too lengthy and have brief information. A well written text will automatically be easy to understand.

4. Examples

Examples are also a very important part of storytelling. Sometimes people might not understand your content with the help of your text or images. So at that time examples played a crucial role in storytelling. Examples portray a better idea of your website. In addition to this, sometimes examples can be relatable to people making website storytelling more relevant. There can be different examples and illustrations. Some of them can be professional while some can be humorous.

5. Parallax Scrolling

Parallax scrolling is the most trending way of storytelling in web design. Basically parallax scrolling. This technique allows different people to scroll through different layers of the website and these layers also respond in a different way for the visitor. In parallax scrolling images on a website is stable and content acts as a medium of storytelling in different ways.

6. Videos

We are taking visuals as the most powerful storyteller for any website but how can we forget about videos. Videos are the most powerful source of storytellers as they contain both visual and audio to describe the visuals. Another important part of video is that videos contain different transitions and effects which make it more attractive and eye catching.

7. Interactivity

Having small interactive on websites enhances throughout your site and it helps to increase personality and establishing interest. Interactive refers to different effects over websites to increase the interest of people. Interactive includes special effects which have special capabilities. Interactive can also be in the form of pop-ups that appear when a window or slide is opened by any viewer.

8. Answerable

While scrolling any website, we see there are a number of questions that arise in any customer’s mind. It is also obvious that they will be extremely happy if their queries are answered quickly, So there should be an option always available on websites to answer the question of the customers to enhance user experience and improve the story telling of your website.

9. Sharing Option

There should be an option available in your website through which your users can share your website. It means if there is an option available it would be easy for any client to share a website to other users. It will directly enhance the customer base of the client. Share button should contain options to share your website to different other sources and other social media sites.

10. Call To Action

Apart from sharing and answering queries, there should be an option of call to action. This option will enable clients and customers to contact or enquire about any services with the help of a call. By tapping on this option client will be able to contact you through a call. This will make clients more comfortable while sharing their problems and queries. It will also give them a sense that companies or organizations are ready to help customers.


To sum up, these were some of the tips that can help you enhance the storytelling of your product. However, it might be difficult for an ordinary person to operate and do these changes and they might even require any expert. Here at cyber chord technologies we have those experts who can help you improve storytelling of your website because we are best website designing company in chandigarh


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cyberchord February 7, 2020

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