Starters Guide: Search Engine Optimization for Your Website

In the online business world, search engine optimization is essential to improve your website’s rank on Google. But the business complexity and ever-changing Google algorithms make it more complex to achieve the top rank on Google with SEO practices. 

From keyword phrasing to user-friendly website and link building, these small search engine optimization services make a big difference to give your site a unique value. 

Despite its complexity, you can easily grasp the basics of SEO and acknowledge your website to get the best rank on the search engine page. By combining the SEO education and starters guide for search engine optimization, you are on the way to be an expert in SEO and generate more audience. 

Here, you need to spend some time learning the key strategies of SEO through the starter guide for search engine optimization. So, let’s head towards the meaning of SEO first. 

What is Search Engine Optimization? 

 

The search engine optimization on Google stands for the practices to increase the quantity and quality of the website traffic. These practices will improve your brand exposure and give you organic traffic. 

The SEO is the key coin of online business and effectively delivers the results the ways Google crawlers can understand. This guide of search engine optimization for beginners helps to have the in-depth knowledge of SEO concepts and helps to boost ranking on the search engine. 

Why is Search Engine Optimization Important? 

The Google search engine is like an answering machine, where billions of websites and content are scrolled by visitors every minute. It evaluates some essential factors to determine the answer to your query. 

The search engine scrolls all the discoveries and catalogue of the available content in the search engine, including web pages, images, PDFs, etc. via indexing and crawling. 

So, it is important for your website and content to get the top place on the search engine to grab the audience’s attention. However, this can only be possible if you have done search engine optimization on Google to improve your site’s position. 

Therefore, SEO is essential for online marketers to achieve the top rank on Google SERP. The SEO services will help get the deserving rank on the search engine. 

The search engine is getting smarter day by day; the traffic on your site will not remain as the snowball every time. The users need to practice a bit more to maintain their presence on the top rank. 

Thus, optimizing the site by focusing all the parameters will help deliver the relevant information and improve the rank on the search engine. 

So, do we need to hire an SEO expert or an agency? 

Depending on the bandwidth and complexity, you can follow the starter guide of search engine optimization to do so by yourself and improve the site functioning. 

Also, by understanding the search engine importance and this guide, you will be able to improve the site functioning by self. 

The Basics of Search Engine Optimization 

The search engine result pages are filled with lots of advertisements, content, and websites. Not all of them get the top place on the search engine. But by doing search engine optimization on Google and following the basics, your website can achieve the best place. 

You need to perform all the parameters from keywords phrasing to SEO-friendly content to on-page optimization and off-page optimization. 

For example, if you are going to search for India’s weather, you will get the weather forecast of the city directly instead of the link of the weather forecast.” 

If you search for a local pizza shop, you will get the local shops directly. Looks convenient, Right!

Here, users need to understand that search engines only reflect the pages that solve the search queries better. Here on-page optimization, off-page optimization, and technical SEO play a vital role in achieving the top place on SERP. 

 

On-Page SEO Checklist

Now, as you understand the search engine optimization importance and on-page SEO needs, it’s time to spend a few minutes understanding the checklist of on-page SEO. 

The checklist will help to know the crafting of a web page to answer the queries reflecting on the search engine page.

The starter guide on search engine optimization reflects the multifaceted of on-page SEO optimization. By doing on-page SEO optimization, you will be able to achieve the best place. The list includes: 

  • The analysis of keywords and searching especially the long-tail keywords 
  • Record the benchmarks & current baseline to monitor the progress of the optimization. 
  • Read content copy, web copy thoroughly for the SEO perspectives. 
  • Create optimized metatags, description, and title tags.
  • Write improved paragraphs & headlines and H-tags. 
  • Integrate the long-tail keywords and relevant keywords.
  • Conduct additional on-page optimization and create SEO-friendly copy and web page copy.
  • Install inbound and outbound links to the authoritative sources.  
  • Conduct the on-site and internal linking to the key sites.
  • Promote on social media platforms and other pages. 

 

Step-By-Step Guide to Do On-Page SEO

The on-page search engine optimization helps improve the traffic on the website, which in turn helps to achieve success in the business. To do on-page SEO optimization, you need to follow the starter guide of search engine optimization and follow every technical aspect. So, let’s follow this guide. 

Keyword analysis and research

Searching the long tail keywords with power tools is the first thing to do in SEO-optimization. The vital aspect here is searching for the low-competitive and high-volume keywords to give advantage from competitive niches. 

Focus on SEO mechanical elements

Following the title tags, meta-tags, and proper headings, including H1, H2, H3, will help write SEO-friendly content and make it more engaging. Integrating keywords, URL, and altering images will be a plus point in SEO optimization. 

Improve the description, meta tags, and title

Description, meta tags, and title tags are the essential parts of on-page optimization. A nicely written title tag and metatag will help in improving the rank on the Google search engine. And help to generate organic traffic on the site. 

But make sure that metatags don’t exceed more than 300 characters, and title tags don’t exceed 60 words. Moreover, you can use Yoast SEO plugins to write relevant metatags and titles.

Write Impressive Headings and Head Tags 

Incorporating impressive headings and head tags, including H1, H2, H3, and H4, will give an impressive look to your content and improve SERP’s rank. Writing content with proper headings, short paragraphs, and head tags will make content more engaging. 

Keyword Selection 

To win the search engine battle, users need to make a smart choice in keyword selection, especially in semantic keywords. The long-tail keyword phrasing and LSI keywords will help to focus on the topic more impressively. 

Thus, the goals of keywords should be targeting the competitors and specific niche. 

Additional SEO Optimization & Copy Writing 

To increase the content copy coverage and SEO optimization, the starter guide of search engine optimization includes additional SEO optimization. The content copy of 1500 words or more will have a chance of achieving top ranks. The more will be the length of content, the more you can focus on keywords, and more will be the traffic. 

Other Search Engine Optimization Strategies on Google

Additionally, you can style the content using bold, italic, and other metrics to make your content impressive. This will help to catch the eyes of visitors easily. Moreover, you can add some visual content in the form of images and videos to catch the reader’s attention. 

Make Further Adjustments to Improve Readability 

Coming back to the crawling pages, users need to evaluate Google analytics to improve the readability and flank it on the search engine top page. The indexing process may take a few weeks to improve the readability and rank on the search engine. 

Conduct Internal Linking and Outbound Linking 

Installing outbound linking and internal linking to authorized citation sources will improve the search engine ranking. Also, it helps to add authenticity to the content and improve the user experience. 

Promote on Social Media 

Once you’re ready with your checklist, you need to promote your content on the social media platform to achieve the target audience and generate leads on-site. You can use guest posts, blogs, and other metrics to promote on social media. 

Off-Page Optimization 

Off-page SEO optimization refers to all the activities users do to improve the search engine’s rank. This mainly associates with link building and promoting. 

 

The starter guide of search engine optimization also covers the off-page optimization activities that improve website rank through backlinks generation from authorized sites. To achieve off-page optimization, users need to practice these ways: 

  • Guest blogging
  • Email Outreach 
  • Submissions 
  • Cooperation with influencers 
  • Social media efforts 
  • Write SEO-friendly content 

Types of Link Building Techniques

The link building isn’t an easy task to do. Instead, it practices hyperlinking the content with other reference sites to improve the visibility on the search engine. There are different link building techniques that we have covered in this starter guide of search engine optimization. 

Guest Posting: It is the old school technique of writing your content on another website and diverting visitors to your site. It’s simple because there are many niches and sites present on Google that offer you to post your articles and grab visitors. 
Broken Link Building: It involves three necessary steps. First, find the broken link on your site. Second, create something unique with a similar post that is broken. Third, ask someone to link to the dead post instead of inserting your link. 

Widgets Links: The link building techniques use the plugins of WordPress and inject links to divert visitors on the site. 

Over to You 

From beginning to end, the starter guide of search engine optimization helps achieve the best rank on the search engine pages. Still, there are many things that we might miss when we do SEO optimization on our own. 

In that case, Cyber Chord, the leading digital marketing agency, helps to achieve SEO optimization and get the desirable results to improve your ranking on the search engine. 

Our expert team of search engine optimization serves the best services that help achieve your goals in a better way. 

Read More
cyberchord August 24, 2020

Digital vs Traditional Marketing- Which One is Better?

Many business entrepreneurs often juggle while selecting the marketing mode. They keep on struggling in searching for the answer to the best marketing strategies. Which one is the best, digital vs traditional marketing?

This is obvious that they can’t choose both of them together as their budget will not allow doing this. Then how do they know which mode is better to gain success and also fit in budget nicely?

Well, there is always a long-term debate between traditional marketing and digital marketing. Some feel that traditional marketing is a better mode while some others say digital marketing is better.

To get the answer to this question, let us understand both the terms and their advantages and downsides.

Traditional Marketing

Traditional marketing is one of the oldest forms of marketing that uses conventional modes like TV, radio, pamphlets, newspaper ads, and other marketing methods. This traditional marketing model helps target the local audience or the audience that comes in the remote area.

Many of the usual traditional modes of marketing strategies come in five broadcast categories that are given below:

Broadcast (radio, TV, etc.)

Print Media (newspapers, magazines, etc.)

Direct Mail (postcards, catalogs)

Outdoors (billboards)

Telephones (SMS marketing and telemarketing)

Traditional marketing has evolved in the past decades. Still, it runs on the same legacy. There is no innovation and always rely on products, place, price, and promotion.

A successful business entrepreneur knows well how important it is to improve sales funnels. They keep on taking the leverage of these four Ps of the marketing to gain the customers.

Advantages of Traditional Marketing

  • You will be able to target the local audience accurately through radio promotions and TV commercial ads.
  • You will have the hard copy of the ad campaign material that you can keep with you.
  • The traditional way is easily understandable by the local audience.

 Disadvantages of Traditional Marketing

  • You will have little interaction with local people only but not with the audience that doesn’t come in your remote areas.
  • The radio and commercial ads on TV might cost you extra and doesn’t return you the revenue that you are longing for.
  • Results are non-measurable and don’t even boost up your sales sometimes.
  • It is still running off the same legacy of the 90s when we are in 2020. These things aren’t working at present.
  • One of the four Ps might get ignored in traditional marketing strategies, and you may suffer loss instead of success.

So, does this traditional marketing seem successful to you? Or does this way of marketing fits your budget?

What’s the benefit when you don’t get the audience and sales from this. So, let us put our attention on digital marketing.

Digital Marketing

Digital marketing, on the other side, is the new way of marketing that uses digital platforms and social media to promote your services digitally. Successful marketing requires constant interaction with the consumers and keeps on updating to grab more sales funnels.

Digital marketing techniques include PPC, SEO, Google ads, social media promotions, and other strategies to promote services. We know that people nowadays are becoming digital. They search online rather than sitting in front of their TV and wait for commercial ads.

Thus, digital marketing is an excellent way of promoting your services to an audience more accurately. And the best part is it never ignores the four Ps of the business strategies.

Digital marketing uses various modes of promotion which come in different categories like, social media promotion, search engine optimization, content marketing, and a lot more other ways.

To clarify the importance of marketing, let’s check some advantages of using the digital marketing process.

Advantages of Digital Marketing

  • Digital marketing helps to interact with the local and international audience from all over the world.
  • Your audience can come to you directly through various social media channels.
  • You can choose various modes of marketing together. Moreover, you don’t need to limit yourself in limited promotional ways. For instance, some people read blogs, while some people watch videos, and some may see an attractive ad.

So, digital marketing helps to target the audience of every age group effectively by various means of promotion.

  • Digital marketing benefits the small business vendors as it is cost-effective and fits their budget. Moreover, you don’t need to make a huge investment in promotion. It is much cheaper than traditional marketing.
  • You will get the maximum return on investment that you have made in buying the digital marketing strategy.
  • The best part is you can target and personalize your campaign by using digital marketing custom email services.
  • Digital marketing runs on modern marketing ways and never sticks on the old legacy of marketing. It will change as per the demand of marketing.
  • It will help in brand development even if you have a small business.
  • It will help in beating your competitive edges and achieve results.

The downside of Digital Marketing

Digital marketing modules never work on the old legacy. This means the techniques that you use in 2019 cannot drive results in 2020. You need to keep on improving and implementing new digital marketing strategies to drive results.

Moreover, you need to be active regularly to interact with your audience.

So, which is better mode- Digital vs Traditional marketing showdown

Well, both modes of marketing have their pros and cons. But there is no doubt that the internet is one of the important tools nowadays to interact with billions of audiences. Thus, by keeping the need for an hour, it’s better to invest in digital marketing if you have a small budget.

Moreover, the digital marketing future is brighter, and stats show that incoming time people will become more digital and eCommerce platforms will boost up to at an exponential rate.

Final Thoughts

Now you get the clear idea about both modes of marketing. However, if you have a reasonable budget, then apply both. But if you have a small budget, then it is mandatory to invest in digital marketing.

So, if you’re looking for the best digital marketing company near you, then without any doubt, Cyber Chord Technologies is the best option for efficient digital marketing of your business.

The company has enormous experience in digital marketing and has a team of professionals that helps in implementing better digital marketing strategies by anticipating your business needs.

Moreover, they work with advanced tools and techniques of marketing that also helps you grab the attention of the audience to gain their trust and create brand awareness.

Now you have enough knowledge when it comes down to choose digital vs traditional marketing or both as per your requirements. You can also check why digital marketing is necessary for SMEs? Keep reading for more updates.

Read More
cyberchord March 25, 2020

Digital Marketing Trends to Follow in 2020

Digital marketing, no doubt, has become the most important part of business marketing strategies. It doesn’t matter whether you have a small business or a settled one; the trend of digital marketing can’t be ignored. With ongoing digital marketing trends, even a small business entrepreneur that has less budget is gaining success. Now there is no field left that doesn’t use digital marketing.

But the fact is, digital marketing is changing rapidly, and it isn’t easy to stand on the same legacy of marketing and think we can gain success.

In 2020, with coming advancement and huge trends, the marketers need to adopt the latest tools and techniques to meet with the marketing trend.

If you don’t follow these trends, then you will surely stand nowhere on the online platform. So, let’s check out the digital marketing trends that we need to follow to achieve a standard place on the online platform.

Digital Marketing Trends that You Need to Follow

If you want to know what digital marketing strategies you should follow in 2020, then you must pay attention to these things.

Instagram is a Big Yes

Recently, digital marketing updates show that Instagram has crossed one billion users. This indicates that Instagram, in the future, proves to be the biggest online platform and, most importantly, to market your business.

But marketers need to pay some attention that Instagram decided to remove the like option from the posts. Thus, companies need to pay more attention to this impact in 2020.

Interactive Content remains Mainstream

Engaging and interactive content is still the first thing that catches the eyes of the visitors first, than your services. By reading the content, they will decide whether they stay on your site or not.

According to research, 93% of marketers’ rate engaging content as the most effective marketing strategy than others.

This trend will buzz up a little more in 2020. The companies will take the leverage of content marketing strategy, cutting edge marketing tactics, and more impressive augmented reality to make more remarkable content.

The Emails will be more Personalized

In 2020, emails still hit the digital marketing trends list. It will continue as the way of communicating with the potential audience. But generic email marketing will not be effective as there is enormous competition.

Now, this will need to be more personalized and combined with automation. When you hit the emails with more personalized content and product that the user is looking for, the chances are more to gain their trust.

Email still is the most important trigger to call an action in 2020, especially when it is combined with the new personalized marketing trend.

Conversational App Marketing will Boost Up

Social media messaging apps are no longer a way of connecting with friends and loved ones. Now, messaging apps like WhatsApp, Facebook Messenger play a significant role in marketing.

There is no surprise to know that 1.3 billion users are active on Messenger. Whereas traditional messaging apps are still far from them.

Thus, for a better digital marketing future, marketers should start engaging with their audience to promote products and services in front of them. These messaging apps will allow marketers to broadcast their services in a personalized way.

In 2020, you will find that these messaging apps will hit the digital marketing trend in more engaging ways.

Influencer Marketing is still on Its Way

Influencer marketing still rules the platform in 2020. It’s a form of marketing that influences marketing leaders in broadcasting your brand message and promoting your service.

An influencer can be any celebrity, Instagram famous personality, or YouTuber. You can use them to deliver your message and create awareness about your brand through their social media channels.

But why influencer marketing is still ruling the digital marketing platform?

Influencers are speakers, and people observe them. Nearly 63% of the audience trusts in these influencers blindly. Their opinion matters to the audience a lot. This is why it still rules the digital marketing platform.

Due to this reason, many marketing experts and companies switch to the ads campaign with celebrities.

Visual Search hits the Platform

If you already use video marketing, then regular video marketing will no longer impress you. But another visual search will come into existence where people upload impressive images and get more visibility.

Not to surprise, Pinterest Lens bang on the marketing strategies. This comes with a new update as a lens, which is a visual tool for search that allows the audience to choose the image to search the product they are finding.

Pinterest, no doubt, is home for more than 2.l5 billion fashion objects. Moreover, to bring more advancement, they also bring Pincodes and a QR code technology that allows you to find the object and shop more efficiently.

Another visual search engine platform brings new updates like Google Lens to improve searching on the Google search engine. It will help in recognizing the landmarks and objects through the camera app.

Bing visual searching and CamFind will also rule the platform of digital marketing to make it more impressive.

Chatbots (The Consumer Services)

The Chatbots is the new artificial intelligence software that will act as the medium of communicating with the audience and assist them in accomplishing their goals.

This Chatbot is the new digital marketing update that helps to interact with the consumers impressively. Although you will have the same text windows, possible, you will get the audio interaction too.

By the time, this will help in collecting the data accurately, and that will improve the services that you provide to the users.

The Micro-Moments Empower the Marketing

The Micro-moment empowers the digital marketing platform in 2020. The moment when we turn on other devices to call an action on the services we need.

Usually, people make a quick decision when they need to eat something from the restaurant and what they want to purchase.

Thus, micro-moment in the year 2020 will come into existence where users use more devices to search on the things and take the information.

Final Thoughts In 2020, digital marketing will hit the next level. Now, as you are aware of the digital marketing process in 2020, you need an expert like Cyber ChordTechnologies. The

Read More
cyberchord March 20, 2020

Why Digital Marketing Is Better Than Traditional Marketing?

Traditional marketing is the oldest form of marketing. It is the first parameter from where marketing and advertising started. People at that time used to make a lot of efforts to promote their brand and its value. Different methods such as newspaper, television, radio, weekly magazines and billboards were used by companies and organizations to enhance their business value.

On the other hand, digital marketing or online marketing refers to a wide range of marketing that covers a major part of the society nowadays. Apart from this digital marketing is also more versatile and unique than traditional market. Digital marketing is also the technique of the modern world and that is why it is more acceptable nowadays.
However, every coin has two sides and so does traditional and digital marketing. There are different factors which can state that digital marketing is a better option for the modern world.

Different Benefits of Digital Marketing as Compared To Traditional Marketing

1. Cost Effective

Cost-effective

Traditional method of marketing involved a lot of cost due to surge in prices of newspaper ads and television ads. This meant that only businesses of large scale can afford them. Whereas, digital marketing doesn’t involve that much cost which makes it more suitable for every business scale. Thus it is said to be true that digital marketing is a cost effective and relevant method on the basis of investment.

2. Easy To Calculate

Another benefit of digital marketing over traditional marketing is that it is easy to calculate and easy to measure. Different digital marketing software allows different organizations to keep a track on their customers and users. In traditional marketing, companies and organizations have to wait for weeks to get results of their advertisement. However, digital marketing provides maximum results within a short span.

3. Remote Nature

another. Online advertisements are very easy to access as they can be shifted from a page to another with a click and it can be shared with multiple people through social media. On the other hand, traditional marketing includes pamphlets which were not that easy to move and were accessible in a small area.

4. Better Customer Relation

Customer-Relation-Support

Digital marketing allows you to have better customer relations with clients all over the world. People can share easy feedback on your website. Apart from this they can also post different reviews on your sites according to their preferences. This directly enhances the response of your website. Traditional marketing however doesn’t have that much interaction with customers and doesn’t allow you to engage with customers. Digital marketing also offers chat options whereas traditional marketing doesn’t do it.

5. Every Field

Digital marketing on the one hand covers all the aspects and it also covers different marketing scales. There are different packages and offers that digital marketing agencies offer for business of different scale. Traditional marketing doesn’t contain this feature and there are same scale plans and that too at higher cost as discussed earlier. So even here, digital marketing wins over traditional marketing.

6. Faster Results

Results are the only thing marketing is being done for. There is no doubt that traditional marketing delivers results and delivered results are pretty much accurate. But they cannot simply compare with online marketing because of the speed. In this growing world with new technologies. Digital marketing directly delivers more results and faster than traditional marketing which increases the publicity of any organization or company.

7. Brand Image

Build-Your-Brand

Digital marketing plays a crucial role in building a brand image as it covers a wider area. Promoting your business online means that you are working on a large customer base and you want to target more audience. Unique website design and templates provides you an image that simple newspaper ads might not. Apart from this, color combination also plays a crucial role in creating a brand value. Traditional marketing will never provide this much facilities and uniqueness for a brand value.

8. Return on Investment

We have been talking about low cost of digital marketing as compared to traditional marketing but we didn’t talk about return on investment. Another important benefit that digital marketing delivers is return on investment. No marketing strategy can deliver those results that digital marketing delivers due to consistent and accurate results.

9. Targeted Audience

Know-Your-Target-Audience

In traditional marketing it runs in a particular area or field but in digital marketing it reaches the set of audience an organization wants to target. After considering all the factors a particular set of audience is targeted and after that different social media are used to reach that audience. Hence relevant customers are attracted towards business and scale of business in enhanced as never before.

Conclusion

So these are some of the factors that prove that digital marketing is far better than traditional way of marketing nowadays. It also states that people are more serious about digital marketing as a business strategy as compared to traditional marketing. It is obvious to say that the key reason for this change is less cost and wider range. Considering all the things if you are also looking for a company which can help you grow digitally Cyber chord technologies is what you need. Contact cyber chord for better results because we are best digital marketing in Chandigarh and Mohali.

Read More
cyberchord February 17, 2020

On this website we use first or third-party tools that store small files (cookie) on your device. Cookies are normally used to allow the site to run properly (technical cookies), to generate navigation usage reports (statistics cookies) and to suitable advertise our services/products (profiling cookies). We can directly use technical cookies, but you have the right to choose whether or not to enable statistical and profiling cookies. Enabling these cookies, you help us to offer you a better experience.