SEO Techniques and Strategies To Increase Your Website’s Organic Traffic

 

SEO is the key parameter to improve the traffic on a site significantly. By implementing the sure-shot SEO techniques, one can have better brand awareness and grab more sales. 

Now, thousands of business individuals look for the best SEO techniques that help them generate traffic and become a SEO expert. 

According to a recent HubSpot survey, nearly 80% of website traffic is achieved through search engine queries. That’s why these SEO techniques are so important for the users. 

Having a presence on the top of the search engine pages aids in achieving the respective result. But the fact is Google algorithms constantly update parameters, so it is important to keep yourself updated with the best search engine optimization services

Google conducts more than 3.5 billion searches every day. In the U.S.A, nearly 78% of people search on Google before they buy anything online. Thus, this shows further search engine optimization importance. 

So, by achieving the rank on the first page of the search engine, you will always be in the limelight of Google and gain more visibility. Getting visibility means achieving more visitors and more revenues. 

Before we read further about the search engine optimization on Google, let’s pay some attention to these SEO techniques

What are SEO Techniques? 

 

The SEO techniques are broadly classified into three main broad categories, including: 

  • Off-page optimization 
  • On-page optimization 
  • Technical SEO optimization 

These search engine optimization services allow for better visibility on search engines and help design user-friendly sites. 

On-Page SEO Optimization 

On-page search engine optimization is the practice of optimizing the web pages to achieve a higher rank on the search engine. This SEO technique helps achieve organic traffic on your site. 

However, the on-page search techniques refer to both HTML and content of the page that need to be optimized. It is the opposite of off-page SEO optimization in which external signals and links are required to boost the rank. 

Off-page SEO Optimization 

Off-page search engine optimization refers to the strategies and techniques implemented away from the website to improve the website rank on the page. These strategies involve the optimization of the content by yourself and done outside the site. 

Technical SEO Optimization 

The technical search engine optimization is the process of ensuring that the website specifically meets all the technical requirements and Google algorithms to improve organic traffic and ranking. These SEO techniques include crawling, rendering, indexing, and website architecture. 

SEO Strategies to Increase Your Website’s Organic Traffic 

Getting organic traffic isn’t easy. Perhaps, there are no quick fixes that boost your website’s traffic and rank on the search engine. 

Generating organic traffic on your site is the most challenging task for SEO experts. Most importantly, these SEO techniques significantly require time investment and constant efforts to improve rank on site. 

People these days throw extra bucks to improve traffic on websites by implementing strategies and Google ads. Surely, you will get results, but what if you stop paying?

Will you get the same flow of audience and traffic on-site?

Yes, you will get, but it eventually stops if you didn’t invest in ads and the possibility is there, your traffic rate will decline. 

Here, you need to focus on these best SEO strategies to improve your traffic and get better revenues. 

Create SEO Friendly Content 

Being business individuals, you probably understand that publishing better content is great for search engine optimization. This will help in improving the rank on the search engine and get a higher place. 

However, creating only the content won’t give you a result unless you make it SEO friendly. The possibility is there; you eventually face the damage to your reputation. Your website is your brand face, and it must look impressive, engaging, and result-driven. 

Thus, it is essential to deliver SEO-friendly content that will help to increase the traffic on site. Making short paras and generating quality content is great for SERPs. This, in turn, stabilizes the traffic and boosts up your presence on the search engine. 

Grab the Low-Density Keywords 

Due to the intensive search on Google, everyone wants to rank on top of search engines. We need to place proper keywords on a specific niche and keep in mind about competitors. 

 

But people forget to do research and think that highly competitive keyword phrases help to achieve results. The fact is people fail to stand on the search engine page with highly competitive keywords. 

 

Instead of this, chase something easy to gain and deliver the best results. So, focusing on low competition that has long tail phrasing will deliver the fastest result and generate traffic. 

 

For example, if you are a digital marketer, then you should avoid ranking your website with this keyword. Probably, you will end up at the bottom of the search engine page but not on top. Instead of this, try to narrow down the search and use keywords like Digital marketer in Chandigarh.

 

Thus, by using a low competitive keyword, you will be able to get top rank on search engines and get the best results. 

 

Be Consistent in Writing 

Although there is no best time and day to publish the content on your site, you still need to write consistently to generate traffic. It is the best strategy for search engine optimization for beginners. 

Ideally, the more you write, the more you publish, and the better result you will get. However, it’s quite challenging to write consistent content and run the business at the same time. So, you can hire a content writer for your site to write consistently. 

If you don’t want to hire a writer, then try to publish two or three posts in a week to get a regular flow of content on your site. This further helps in building interest of the audience in your site as they get new updates and get an interesting post to read timely. 

Also, the consistent content updates on the site will leave a significant impression. Moreover, it helps to generate quality content on your site. 

Get Your Title Tags & Meta Tags Down 

The title tags, meta tags descriptions, and URL are the key factors of SEO techniques to optimize your website and get better results. Perhaps, this is the most important part of On-page search engine optimization. 

Writing the accurate title tags, metatags, and descriptions mean giving Google exactly what you want to explain or viewers what they are looking for. 

Many business individuals use different SEO plugin tools like Yoast SEO plugins, Ahrefs, and HubSpot SEO tools to optimize their pages and write better metatags. 

Do Guest Blogging, Not for SEO, But for Traffic 

Nowadays, guest blogging is proven to be the asset of search engine optimization. Writing a guest post on the other sites not only gives you traffic but also helps in boosting the visibility on search engines too. 

The inbound link you provide at the end of your post will divert the traffic on your site and achieve results. Publishing the guest post on high authority websites will help to boost up organic traffic. 

One must follow these tips for the guest blogging: 

  • Don’t do guest posting on various sites because not all the sites provide the same position on the search engine pages. 
  • Maintain the quality of the content and try to aim the major sites to generate maximum traffic.
  • Remember to do guest blogging on the websites with the same niches and have a decent audience that can become your follower. 
  • Don’t forget to promote even if you are posting on other sites. Still, it’s your responsibility to promote and grab the traffic. This will show your gratitude and seriousness towards another website where you’re posting. 
  • Posting content isn’t enough; you need to be consistent to post regularly and respond on the site. 

Serve Google What It Wants 

When the thought is of having organic traffic, Google is the king who serves you what you want to have. Unfortunately, many business individuals always try to impress the Google algorithm by implanting SEO strategies. 

But they forget that if you apply wrong SEO techniques, then the possibility is there, your site will not rank on SERP and be indexed well. So, to impress Google, make sure to follow these tips to achieve the best place:

  • Avoid building irrelevant links or cheap links. 

  • Don’t pay for inbound linking entirely. 

  • Avoid using unnecessary anchor text. 

  • Avoid publishing low quality, stolen, and scrapped content on the site. 

  • Be sure to publish only high quality, relevant, and unique content that users want to read. 

Over to You 

These SEO techniques and strategies play a crucial role in achieving the top rank on the search engine. However, implementing the right strategies by yourself and achieving results is difficult. You need to have the best digital marketers and SEO services providers to achieve the result. 

To meet your SEO needs, Cyber Chord, the most significant digital marketing agency, provides the result-driven SEO techniques and strategies for the websites to boost organic traffic. From organic traffic to top rank and quality content writing, Cyber Chord has the best solutions to serve all your needs. 





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cyberchord September 3, 2020

Types Of Digital Marketing And How To Use Them

These days, people love to invest their time on computers, Smartphones, browse on the internet, and like to stay active on social media. For a reason, as social media and the internet world has become the most crowded hotspot, people visit to find answers for their queries. Thus, digital marketing is now on a hike among businessmen as well.  Browse the full article to know different types of digital marketing and how they can used in combination for your brand.

By providing the solution to people’s queries online, businessmen strive to attract ample audience and in return, earn an abundant profit by promoting their product or services. That’s why, over time, digital marketing has come up with one of the fastest-growing sectors, creating a kind of win-win situation for both sellers and buyers. 

Most specifically, digital marketing is aimed to attract users from the internet world that stands it best beyond all those traditional methods of marketing. It can give a significant boost to businesses once you know how to use this unbelievable thing in your sector. 

For instance, these days, only creating a website and doing ordinary things with expectations that it will step up your business doesn’t work for you. Most of the digital marketing experts never recommend every step of digital marketing to follow. Instead, each digital marketing module works significantly for each business model. So, let’s take a glance at the types of digital marketing.  

Types of Digital Marketing 1- SEM

SEM is defined as Search Engine Marketing. It commonly includes entire PPC & SEO operations. However, it’s not that simple thing to expect traffic on your website by only relying on search engines, which concludes the big reason why most of the leading companies are focusing on SEO and PPC. 

Both are the ultimate source to bring traffic on a website through both paid and unpaid ways. However, still for an ordinary or inexperienced person, using PPC and understanding entire things about SEO isn’t an easy task. 

How to use SEO- Beginning with SEO (search engine optimization), everyone knows it, and most digital marketers are still suffering to understand it entirely. Learning SEO is endless, there’s no limit to learn SEO functions. 

But studying it in-depth quickly ramps up your company. Numerous things come in SEO, such as meta tags, title, subheading, a sharp mind to include keywords, content, permalink, internal links, image optimization, coding, and many more things. 

But don’t worry, you don’t have any need to learn entirely about SEO and do it on your own. Instead of it, hiring digital marketing experts can be an ideal option for you. 

How to use PPC- PPC, or Pay-per-click, is one of the dominant ways of advertising and one of the fastest ways to reach the audience’s view on the crowded search engines quickly, e.g., Bing or Google. In simple words, it is one of the best paying methods to rank on Google. 

It’s named PPC as anytime whenever someone clicks on your advertisement, a specific amount is charged from you, and you are always free to decide your limits. Moreover, the cost of each click on an ad depends upon keywords, its volume, and competition. And an expert can specify you about how this can help you.

Types of Digital marketing2– Social Media Marketing

Marketing through social media directly engages you with your target audience. A few best social networks like Twitter, Facebook, and Instagram, are on the rise. So, social media has massive potential to ramp-up your business. That’s why most of the leading companies strive to engage ample audiences by running social media campaigns that easily expand their brand identity.

Moreover, startups also find social media an instant way to enter a market with a big boost. But it also bases on a few things if you desire the best results from social media marketing. 

How to use social media marketing- First, you need to understand your goal, your target audience to whom you want to sell your product or services. Here, consumer behavior hosts a crucial role. 

Understand your product. If its visual identity attracts people, then focus more on Pinterest, Instagram. If it includes some motion, then Youtube or Tiktok can be the best option. 

Besides, if it includes some information or services, then go with Linked-in or Facebook. However, Facebook is all-rounder, and you can add it as a permanent social media network in your business. 

Type 3 of Digital marketing- Content Marketing

‘Content is the king’ no matter whether it is written or visual. If your content delivers maximum value customer yearns for then, it can quickly improve the searches of your website. Most of the B2B businesses believe in creating content as it is considered the best if done with the quick-witted digital marketing skills

How content marketing works?-However, creating content is entirely based up to you. If your content includes some exciting and catchy things that can easily attract the audience, then it can create the probability of your website becoming dominant on Google.

You can quickly build your brand, and thus, no one can defeat you in this era of competition that is emerging with an intensive competition day by day. So here, taking expert’s assistance can remarkably provide your business with excellent results. 

Type 4 of Digital marketing- Email Marketing

Ask any big affiliator or blogger; Email marketing is one of the most popular ways to grow with digital marketing. Nowadays, email marketing is the centered-focused element of digital marketing. What paid methods, such as PPC or SEO, can’t do, email marketing manages to do that for you quickly. But few things make email marketing a bit tricky for a novice. Luckily most of the digital marketing companies are providing it to their clients. Let’s see-

How to use email marketing- Doing email marketing isn’t like sending anything to your targeted audience. It can easily create a bad image of your brand if it is not done properly. It is believed to be one of the most powerful digital marketing methods

The essential thing to consider in Email marketing is spammy words; most of the marketers suffer. There is a list of spam words that shouldn’t be included in your content you want to send to your prospects through the email and further such information you can find on the internet too. 

In email marketing, you are required to create a single email, ensuring in-depth details. That’s why people endeavor to hire experts or consult a digital marketing company for this.

Type 5 of Digital marketing- Influencer / Affiliate Marketing

You might be aware of affiliate marketing. Nowadays, it is a rapidly growing way of earning. Whenever someone hears about affiliate marketing as a digital marketing option, one thing definitely pop-ups in their mind, referring, selling, and earn a commission. But it is an ultimate option to sell your product on fire and generate huge revenue.   

How to use affiliate marketing- Affiliate marketing or influencer marketing isn’t a difficult way to earn a huge profit from the digital market. If you are striving to include affiliate marketing as a part of your digital marketing campaign, you can contact a blogger, vlogger, or social media influencer who’ll promote your product. 

Ultimately, whenever a sale is made through their referral links to your webpage, a significant percentage of the amount from that sale will be deposited to the influencer account. So this is how entire affiliate marketing works for you. It has excellent potential to deliver success in your business.       

Final thoughts

These were some of the most important digital marketing types you can initiate for your business. But still, there are a lot of things you require to understand utterly, because, in this modern era, digital marketing can be full of jargon for you if you aren’t an experienced person.

But don’t worry! Cyber Chord Technologies has come up with an ultimate option to all those digital marketing services seekers who want to expand their business with a significant type of digital marketing. For any information, contact Cyber Chord Technologies, where your entire business will be seeing a new dawn of success. 

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cyberchord April 20, 2020

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