Typography refers to the art of arranging text and letters in a way that they look attractive and relevant at the same time. Typography also helps to enhance the readability of the content on a website. Typography involve font style, appearance and structure of the website. Typography is essential to convey idea and message of the website to customer. Typography also makes text easy to understand and interpret to another people.
Before modern and digital era, typography referred to a form of craft associated with books and magazines but nowadays, typography relates to digital world and it is also important part of digital world. Internet bought new changes to typography and now It has completely changed the definition of typography as well. Nowadays, designers and writers have numerous fonts and options available. Through this option they can enhance their skills. Typography is more diverse in modern world.
Typography is very essential aspect of the website. It also plays important role in enhancing the user experience and user interface. A good readable website will automatically be appreciated by everyone and if your website has good customer base it will bring a big boost for business as well.
Different Elements of Typography
As, discussed earlier there are different elements of typography and if these elements are followed by web designer, accessibility and user experience of a website will be improved in short span.
Fonts and Typefaces
There is always a confusion between fonts and typeface. Usually people treat both of them as same. Many people also treat these two as synonym. However, it is not true, a typeface is a design style of different characters whereas font is a representation of text. In other words, typeface is referred as a group of related font and fonts refer to different weight, style and width. Serif, sans-serif and decorative are different types of typeface. Decorative is most less used typeface whereas, sans serif is most commonly used typeface. A good designer will never try to use more than three typefaces. Mixture of serif and sans-serif is commonly used for websites.
As we all know consistency is the key, and keeping your typefaces consistent help you avoid confusing and messy interface. As discussed earlier, typefaces convey a message and a good message can only be conveyed if the text is same. Although, it is quite good to have a hierarchy but it shouldn’t make content confusing and irrelevant. This is why different organizations choose an expert to perform these duties and create a typography because there are different parameters that need to be followed accurately
Contrast is also essential aspect of typography as it is also used to convey message to readers. Good contrast makes your text look interesting, meaning full and attractive. Different designers use different typeface, style, color and sizes are different aspects used to create impact on the website. These color contrasts are attractive for eyes and it enhance user experience as well. Moreover, different fonts with mixture of different color also impact the mind of viewer at first look.
Whitespace referred to the space which is left around the text, this white space is also called negative space and this space should not be left. There are different graphics, images and text which is used to minimize this white space. So, whitespace should be of minimum amount. This white space will attract customer towards the content and make it attractive. Whitespace should be used carefully because it enhances attractiveness of website material such as images and text and it also make website more professional.
One of the most exciting and useful elements of typography is color. Color is the element where a designer can make the required changes up to any extent. However, text color is really difficult to change as it can impact whole website readability. Color has three aspects which are value, hue and saturation. A good designer must use all these according to the requirement and also maintain a balance between the three to make website look good and attractive. There is always a color scheme in a website that need to followed, in case the color scheme is broken the interest of the reader might also break because the content will be not eye pleasing any more.
Alignment in typography makes sure that content is aligned in systematic way. It is very crucial for a website because a well aligned content is always easy to understand and read. Many website designers create margin to make sure that their header, text and logo can be seen comfortably. Alignment make things look simple as well, well aligned text and images are key source of user experience and user interface. For example, aligning your text to the right will seem illogical for readers who read left to right.
One of the vital aspects is to establish a hierarchy. Hierarchy helps to create distinction between the text that should be seen and noticed before other content. There should be primary heading, secondary heading and tertiary heading followed by body text in a good hierarchy. In an age of short span attention spans bought by social media, designer create different typefaces which can convey more information in less time.
Importance of Typography
Usually many people misunderstand typography as an activity of choosing beautiful fonts only, but it is not so true. Typography is a process to provide and establish strong hierarchy. It also provides a graphic balance to website. Typography improves readability and accessibility of the website.
Convey a Feeling
Typography in a website is used to convey feeling, font style and size are very essential for a website because typography defines target of a company. For example, a person might never choose unprofessional font style and irregular size over professional and well managed design. This is because a well-designed and professional typography website will always convey information in a serious and important manners as compared to unprofessional typography. So, a typography should be selected after keeping these few things in mind.
Good typography not only provides a good personality but it also provides your brand a recognition. Unique and consistent typography help your business establish a better customer base. A good customer base enhance trust of the users and it also helps to carry your brand forward. Apart from this, customer base is also hub for brand reputation which is necessary for every business nowadays.
Influence Decision Making
Typography also impacts decision making of the website, it provides the effect that users are able to understand the message. Attractive typography will automatically impact mind of the viewer and it will also manipulate the customer. It will also influence the decision of the customer in the favor of website. This is why typography is always considered as a prominent method of enhancing customer base and trust.
Attention of The Readers
Good typography is the major aspect which is going to decide whether the customer will stay for a longer period on your website or not. It is very crucial for a website to be stimulating and memorable by customers point of view. Typography plays the most crucial role in this process. If your text is attractive and understandable it is surely going to stick in customer’s mind for a long time and that particular person will love to visit your website again for better user experience.
If a designer is designing typography in same patter throughout the website for it creates harmony. A harmony is very necessary for any website and its pages. Harmony is one of the leading features used in typography design. Harmony always help an individual to know more about a website and it also make website look more attractive from a customer’s point of view. Alignment of fonts in a correct position makes your presentation better and influencing. This is why harmony is very necessary for a website to enhance engagement with different customer.
So, these are some of the point of typography that states the importance of it for a website. It is quite clear that typography is as important as design and template of the website. There are different elements that influence the website accessibility and customer experience. So, one should be very careful regarding the typography. To create a good and accessible website for your business typography is key factor, and in case you need an expert for your website, Cyber chord technologies is here to help you find the solution of your problems.