Category: SEO

SEO Techniques and Strategies To Increase Your Website’s Organic Traffic

 

SEO is the key parameter to improve the traffic on a site significantly. By implementing the sure-shot SEO techniques, one can have better brand awareness and grab more sales. 

Now, thousands of business individuals look for the best SEO techniques that help them generate traffic and become a SEO expert. 

According to a recent HubSpot survey, nearly 80% of website traffic is achieved through search engine queries. That’s why these SEO techniques are so important for the users. 

Having a presence on the top of the search engine pages aids in achieving the respective result. But the fact is Google algorithms constantly update parameters, so it is important to keep yourself updated with the best search engine optimization services

Google conducts more than 3.5 billion searches every day. In the U.S.A, nearly 78% of people search on Google before they buy anything online. Thus, this shows further search engine optimization importance. 

So, by achieving the rank on the first page of the search engine, you will always be in the limelight of Google and gain more visibility. Getting visibility means achieving more visitors and more revenues. 

Before we read further about the search engine optimization on Google, let’s pay some attention to these SEO techniques

What are SEO Techniques? 

 

The SEO techniques are broadly classified into three main broad categories, including: 

  • Off-page optimization 
  • On-page optimization 
  • Technical SEO optimization 

These search engine optimization services allow for better visibility on search engines and help design user-friendly sites. 

On-Page SEO Optimization 

On-page search engine optimization is the practice of optimizing the web pages to achieve a higher rank on the search engine. This SEO technique helps achieve organic traffic on your site. 

However, the on-page search techniques refer to both HTML and content of the page that need to be optimized. It is the opposite of off-page SEO optimization in which external signals and links are required to boost the rank. 

Off-page SEO Optimization 

Off-page search engine optimization refers to the strategies and techniques implemented away from the website to improve the website rank on the page. These strategies involve the optimization of the content by yourself and done outside the site. 

Technical SEO Optimization 

The technical search engine optimization is the process of ensuring that the website specifically meets all the technical requirements and Google algorithms to improve organic traffic and ranking. These SEO techniques include crawling, rendering, indexing, and website architecture. 

SEO Strategies to Increase Your Website’s Organic Traffic 

Getting organic traffic isn’t easy. Perhaps, there are no quick fixes that boost your website’s traffic and rank on the search engine. 

Generating organic traffic on your site is the most challenging task for SEO experts. Most importantly, these SEO techniques significantly require time investment and constant efforts to improve rank on site. 

People these days throw extra bucks to improve traffic on websites by implementing strategies and Google ads. Surely, you will get results, but what if you stop paying?

Will you get the same flow of audience and traffic on-site?

Yes, you will get, but it eventually stops if you didn’t invest in ads and the possibility is there, your traffic rate will decline. 

Here, you need to focus on these best SEO strategies to improve your traffic and get better revenues. 

Create SEO Friendly Content 

Being business individuals, you probably understand that publishing better content is great for search engine optimization. This will help in improving the rank on the search engine and get a higher place. 

However, creating only the content won’t give you a result unless you make it SEO friendly. The possibility is there; you eventually face the damage to your reputation. Your website is your brand face, and it must look impressive, engaging, and result-driven. 

Thus, it is essential to deliver SEO-friendly content that will help to increase the traffic on site. Making short paras and generating quality content is great for SERPs. This, in turn, stabilizes the traffic and boosts up your presence on the search engine. 

Grab the Low-Density Keywords 

Due to the intensive search on Google, everyone wants to rank on top of search engines. We need to place proper keywords on a specific niche and keep in mind about competitors. 

 

But people forget to do research and think that highly competitive keyword phrases help to achieve results. The fact is people fail to stand on the search engine page with highly competitive keywords. 

 

Instead of this, chase something easy to gain and deliver the best results. So, focusing on low competition that has long tail phrasing will deliver the fastest result and generate traffic. 

 

For example, if you are a digital marketer, then you should avoid ranking your website with this keyword. Probably, you will end up at the bottom of the search engine page but not on top. Instead of this, try to narrow down the search and use keywords like Digital marketer in Chandigarh.

 

Thus, by using a low competitive keyword, you will be able to get top rank on search engines and get the best results. 

 

Be Consistent in Writing 

Although there is no best time and day to publish the content on your site, you still need to write consistently to generate traffic. It is the best strategy for search engine optimization for beginners. 

Ideally, the more you write, the more you publish, and the better result you will get. However, it’s quite challenging to write consistent content and run the business at the same time. So, you can hire a content writer for your site to write consistently. 

If you don’t want to hire a writer, then try to publish two or three posts in a week to get a regular flow of content on your site. This further helps in building interest of the audience in your site as they get new updates and get an interesting post to read timely. 

Also, the consistent content updates on the site will leave a significant impression. Moreover, it helps to generate quality content on your site. 

Get Your Title Tags & Meta Tags Down 

The title tags, meta tags descriptions, and URL are the key factors of SEO techniques to optimize your website and get better results. Perhaps, this is the most important part of On-page search engine optimization. 

Writing the accurate title tags, metatags, and descriptions mean giving Google exactly what you want to explain or viewers what they are looking for. 

Many business individuals use different SEO plugin tools like Yoast SEO plugins, Ahrefs, and HubSpot SEO tools to optimize their pages and write better metatags. 

Do Guest Blogging, Not for SEO, But for Traffic 

Nowadays, guest blogging is proven to be the asset of search engine optimization. Writing a guest post on the other sites not only gives you traffic but also helps in boosting the visibility on search engines too. 

The inbound link you provide at the end of your post will divert the traffic on your site and achieve results. Publishing the guest post on high authority websites will help to boost up organic traffic. 

One must follow these tips for the guest blogging: 

  • Don’t do guest posting on various sites because not all the sites provide the same position on the search engine pages. 
  • Maintain the quality of the content and try to aim the major sites to generate maximum traffic.
  • Remember to do guest blogging on the websites with the same niches and have a decent audience that can become your follower. 
  • Don’t forget to promote even if you are posting on other sites. Still, it’s your responsibility to promote and grab the traffic. This will show your gratitude and seriousness towards another website where you’re posting. 
  • Posting content isn’t enough; you need to be consistent to post regularly and respond on the site. 

Serve Google What It Wants 

When the thought is of having organic traffic, Google is the king who serves you what you want to have. Unfortunately, many business individuals always try to impress the Google algorithm by implanting SEO strategies. 

But they forget that if you apply wrong SEO techniques, then the possibility is there, your site will not rank on SERP and be indexed well. So, to impress Google, make sure to follow these tips to achieve the best place:

  • Avoid building irrelevant links or cheap links. 

  • Don’t pay for inbound linking entirely. 

  • Avoid using unnecessary anchor text. 

  • Avoid publishing low quality, stolen, and scrapped content on the site. 

  • Be sure to publish only high quality, relevant, and unique content that users want to read. 

Over to You 

These SEO techniques and strategies play a crucial role in achieving the top rank on the search engine. However, implementing the right strategies by yourself and achieving results is difficult. You need to have the best digital marketers and SEO services providers to achieve the result. 

To meet your SEO needs, Cyber Chord, the most significant digital marketing agency, provides the result-driven SEO techniques and strategies for the websites to boost organic traffic. From organic traffic to top rank and quality content writing, Cyber Chord has the best solutions to serve all your needs. 





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cyberchord September 3, 2020

Starters Guide: Search Engine Optimization for Your Website

In the online business world, search engine optimization is essential to improve your website’s rank on Google. But the business complexity and ever-changing Google algorithms make it more complex to achieve the top rank on Google with SEO practices. 

From keyword phrasing to user-friendly website and link building, these small search engine optimization services make a big difference to give your site a unique value. 

Despite its complexity, you can easily grasp the basics of SEO and acknowledge your website to get the best rank on the search engine page. By combining the SEO education and starters guide for search engine optimization, you are on the way to be an expert in SEO and generate more audience. 

Here, you need to spend some time learning the key strategies of SEO through the starter guide for search engine optimization. So, let’s head towards the meaning of SEO first. 

What is Search Engine Optimization? 

 

The search engine optimization on Google stands for the practices to increase the quantity and quality of the website traffic. These practices will improve your brand exposure and give you organic traffic. 

The SEO is the key coin of online business and effectively delivers the results the ways Google crawlers can understand. This guide of search engine optimization for beginners helps to have the in-depth knowledge of SEO concepts and helps to boost ranking on the search engine. 

Why is Search Engine Optimization Important? 

The Google search engine is like an answering machine, where billions of websites and content are scrolled by visitors every minute. It evaluates some essential factors to determine the answer to your query. 

The search engine scrolls all the discoveries and catalogue of the available content in the search engine, including web pages, images, PDFs, etc. via indexing and crawling. 

So, it is important for your website and content to get the top place on the search engine to grab the audience’s attention. However, this can only be possible if you have done search engine optimization on Google to improve your site’s position. 

Therefore, SEO is essential for online marketers to achieve the top rank on Google SERP. The SEO services will help get the deserving rank on the search engine. 

The search engine is getting smarter day by day; the traffic on your site will not remain as the snowball every time. The users need to practice a bit more to maintain their presence on the top rank. 

Thus, optimizing the site by focusing all the parameters will help deliver the relevant information and improve the rank on the search engine. 

So, do we need to hire an SEO expert or an agency? 

Depending on the bandwidth and complexity, you can follow the starter guide of search engine optimization to do so by yourself and improve the site functioning. 

Also, by understanding the search engine importance and this guide, you will be able to improve the site functioning by self. 

The Basics of Search Engine Optimization 

The search engine result pages are filled with lots of advertisements, content, and websites. Not all of them get the top place on the search engine. But by doing search engine optimization on Google and following the basics, your website can achieve the best place. 

You need to perform all the parameters from keywords phrasing to SEO-friendly content to on-page optimization and off-page optimization. 

For example, if you are going to search for India’s weather, you will get the weather forecast of the city directly instead of the link of the weather forecast.” 

If you search for a local pizza shop, you will get the local shops directly. Looks convenient, Right!

Here, users need to understand that search engines only reflect the pages that solve the search queries better. Here on-page optimization, off-page optimization, and technical SEO play a vital role in achieving the top place on SERP. 

 

On-Page SEO Checklist

Now, as you understand the search engine optimization importance and on-page SEO needs, it’s time to spend a few minutes understanding the checklist of on-page SEO. 

The checklist will help to know the crafting of a web page to answer the queries reflecting on the search engine page.

The starter guide on search engine optimization reflects the multifaceted of on-page SEO optimization. By doing on-page SEO optimization, you will be able to achieve the best place. The list includes: 

  • The analysis of keywords and searching especially the long-tail keywords 
  • Record the benchmarks & current baseline to monitor the progress of the optimization. 
  • Read content copy, web copy thoroughly for the SEO perspectives. 
  • Create optimized metatags, description, and title tags.
  • Write improved paragraphs & headlines and H-tags. 
  • Integrate the long-tail keywords and relevant keywords.
  • Conduct additional on-page optimization and create SEO-friendly copy and web page copy.
  • Install inbound and outbound links to the authoritative sources.  
  • Conduct the on-site and internal linking to the key sites.
  • Promote on social media platforms and other pages. 

 

Step-By-Step Guide to Do On-Page SEO

The on-page search engine optimization helps improve the traffic on the website, which in turn helps to achieve success in the business. To do on-page SEO optimization, you need to follow the starter guide of search engine optimization and follow every technical aspect. So, let’s follow this guide. 

Keyword analysis and research

Searching the long tail keywords with power tools is the first thing to do in SEO-optimization. The vital aspect here is searching for the low-competitive and high-volume keywords to give advantage from competitive niches. 

Focus on SEO mechanical elements

Following the title tags, meta-tags, and proper headings, including H1, H2, H3, will help write SEO-friendly content and make it more engaging. Integrating keywords, URL, and altering images will be a plus point in SEO optimization. 

Improve the description, meta tags, and title

Description, meta tags, and title tags are the essential parts of on-page optimization. A nicely written title tag and metatag will help in improving the rank on the Google search engine. And help to generate organic traffic on the site. 

But make sure that metatags don’t exceed more than 300 characters, and title tags don’t exceed 60 words. Moreover, you can use Yoast SEO plugins to write relevant metatags and titles.

Write Impressive Headings and Head Tags 

Incorporating impressive headings and head tags, including H1, H2, H3, and H4, will give an impressive look to your content and improve SERP’s rank. Writing content with proper headings, short paragraphs, and head tags will make content more engaging. 

Keyword Selection 

To win the search engine battle, users need to make a smart choice in keyword selection, especially in semantic keywords. The long-tail keyword phrasing and LSI keywords will help to focus on the topic more impressively. 

Thus, the goals of keywords should be targeting the competitors and specific niche. 

Additional SEO Optimization & Copy Writing 

To increase the content copy coverage and SEO optimization, the starter guide of search engine optimization includes additional SEO optimization. The content copy of 1500 words or more will have a chance of achieving top ranks. The more will be the length of content, the more you can focus on keywords, and more will be the traffic. 

Other Search Engine Optimization Strategies on Google

Additionally, you can style the content using bold, italic, and other metrics to make your content impressive. This will help to catch the eyes of visitors easily. Moreover, you can add some visual content in the form of images and videos to catch the reader’s attention. 

Make Further Adjustments to Improve Readability 

Coming back to the crawling pages, users need to evaluate Google analytics to improve the readability and flank it on the search engine top page. The indexing process may take a few weeks to improve the readability and rank on the search engine. 

Conduct Internal Linking and Outbound Linking 

Installing outbound linking and internal linking to authorized citation sources will improve the search engine ranking. Also, it helps to add authenticity to the content and improve the user experience. 

Promote on Social Media 

Once you’re ready with your checklist, you need to promote your content on the social media platform to achieve the target audience and generate leads on-site. You can use guest posts, blogs, and other metrics to promote on social media. 

Off-Page Optimization 

Off-page SEO optimization refers to all the activities users do to improve the search engine’s rank. This mainly associates with link building and promoting. 

 

The starter guide of search engine optimization also covers the off-page optimization activities that improve website rank through backlinks generation from authorized sites. To achieve off-page optimization, users need to practice these ways: 

  • Guest blogging
  • Email Outreach 
  • Submissions 
  • Cooperation with influencers 
  • Social media efforts 
  • Write SEO-friendly content 

Types of Link Building Techniques

The link building isn’t an easy task to do. Instead, it practices hyperlinking the content with other reference sites to improve the visibility on the search engine. There are different link building techniques that we have covered in this starter guide of search engine optimization. 

Guest Posting: It is the old school technique of writing your content on another website and diverting visitors to your site. It’s simple because there are many niches and sites present on Google that offer you to post your articles and grab visitors. 
Broken Link Building: It involves three necessary steps. First, find the broken link on your site. Second, create something unique with a similar post that is broken. Third, ask someone to link to the dead post instead of inserting your link. 

Widgets Links: The link building techniques use the plugins of WordPress and inject links to divert visitors on the site. 

Over to You 

From beginning to end, the starter guide of search engine optimization helps achieve the best rank on the search engine pages. Still, there are many things that we might miss when we do SEO optimization on our own. 

In that case, Cyber Chord, the leading digital marketing agency, helps to achieve SEO optimization and get the desirable results to improve your ranking on the search engine. 

Our expert team of search engine optimization serves the best services that help achieve your goals in a better way. 

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cyberchord August 24, 2020

Digital Marketing Trends to Follow in 2020

Digital marketing, no doubt, has become the most important part of business marketing strategies. It doesn’t matter whether you have a small business or a settled one; the trend of digital marketing can’t be ignored. With ongoing digital marketing trends, even a small business entrepreneur that has less budget is gaining success. Now there is no field left that doesn’t use digital marketing.

But the fact is, digital marketing is changing rapidly, and it isn’t easy to stand on the same legacy of marketing and think we can gain success.

In 2020, with coming advancement and huge trends, the marketers need to adopt the latest tools and techniques to meet with the marketing trend.

If you don’t follow these trends, then you will surely stand nowhere on the online platform. So, let’s check out the digital marketing trends that we need to follow to achieve a standard place on the online platform.

Digital Marketing Trends that You Need to Follow

If you want to know what digital marketing strategies you should follow in 2020, then you must pay attention to these things.

Instagram is a Big Yes

Recently, digital marketing updates show that Instagram has crossed one billion users. This indicates that Instagram, in the future, proves to be the biggest online platform and, most importantly, to market your business.

But marketers need to pay some attention that Instagram decided to remove the like option from the posts. Thus, companies need to pay more attention to this impact in 2020.

Interactive Content remains Mainstream

Engaging and interactive content is still the first thing that catches the eyes of the visitors first, than your services. By reading the content, they will decide whether they stay on your site or not.

According to research, 93% of marketers’ rate engaging content as the most effective marketing strategy than others.

This trend will buzz up a little more in 2020. The companies will take the leverage of content marketing strategy, cutting edge marketing tactics, and more impressive augmented reality to make more remarkable content.

The Emails will be more Personalized

In 2020, emails still hit the digital marketing trends list. It will continue as the way of communicating with the potential audience. But generic email marketing will not be effective as there is enormous competition.

Now, this will need to be more personalized and combined with automation. When you hit the emails with more personalized content and product that the user is looking for, the chances are more to gain their trust.

Email still is the most important trigger to call an action in 2020, especially when it is combined with the new personalized marketing trend.

Conversational App Marketing will Boost Up

Social media messaging apps are no longer a way of connecting with friends and loved ones. Now, messaging apps like WhatsApp, Facebook Messenger play a significant role in marketing.

There is no surprise to know that 1.3 billion users are active on Messenger. Whereas traditional messaging apps are still far from them.

Thus, for a better digital marketing future, marketers should start engaging with their audience to promote products and services in front of them. These messaging apps will allow marketers to broadcast their services in a personalized way.

In 2020, you will find that these messaging apps will hit the digital marketing trend in more engaging ways.

Influencer Marketing is still on Its Way

Influencer marketing still rules the platform in 2020. It’s a form of marketing that influences marketing leaders in broadcasting your brand message and promoting your service.

An influencer can be any celebrity, Instagram famous personality, or YouTuber. You can use them to deliver your message and create awareness about your brand through their social media channels.

But why influencer marketing is still ruling the digital marketing platform?

Influencers are speakers, and people observe them. Nearly 63% of the audience trusts in these influencers blindly. Their opinion matters to the audience a lot. This is why it still rules the digital marketing platform.

Due to this reason, many marketing experts and companies switch to the ads campaign with celebrities.

Visual Search hits the Platform

If you already use video marketing, then regular video marketing will no longer impress you. But another visual search will come into existence where people upload impressive images and get more visibility.

Not to surprise, Pinterest Lens bang on the marketing strategies. This comes with a new update as a lens, which is a visual tool for search that allows the audience to choose the image to search the product they are finding.

Pinterest, no doubt, is home for more than 2.l5 billion fashion objects. Moreover, to bring more advancement, they also bring Pincodes and a QR code technology that allows you to find the object and shop more efficiently.

Another visual search engine platform brings new updates like Google Lens to improve searching on the Google search engine. It will help in recognizing the landmarks and objects through the camera app.

Bing visual searching and CamFind will also rule the platform of digital marketing to make it more impressive.

Chatbots (The Consumer Services)

The Chatbots is the new artificial intelligence software that will act as the medium of communicating with the audience and assist them in accomplishing their goals.

This Chatbot is the new digital marketing update that helps to interact with the consumers impressively. Although you will have the same text windows, possible, you will get the audio interaction too.

By the time, this will help in collecting the data accurately, and that will improve the services that you provide to the users.

The Micro-Moments Empower the Marketing

The Micro-moment empowers the digital marketing platform in 2020. The moment when we turn on other devices to call an action on the services we need.

Usually, people make a quick decision when they need to eat something from the restaurant and what they want to purchase.

Thus, micro-moment in the year 2020 will come into existence where users use more devices to search on the things and take the information.

Final Thoughts In 2020, digital marketing will hit the next level. Now, as you are aware of the digital marketing process in 2020, you need an expert like Cyber ChordTechnologies. The

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cyberchord March 20, 2020

Digital Marketing Tools To Automate Your Efforts

The current skyrocketing marketing landscape is often categorized as an unanticipated sector in which the consumers and their choices are continually evolving. Hence, most of the companies are therefore focusing on marketing automation tool without even knowing whether they genuinely need it.

However, for most of you, marketing automation tools may sound like a puzzling thing. But it’s actually digital marketing fundamental that every business requires at a particular point in time. Thus, before commencing further on automation tools, let’s understand-

What are Digital Marketing Automation & Tools?

Digital marketing automation has evolved over time as a massive and one of the most significant sectors. However, this mainly happened as the number of marketing technologies is expanding daily.

Digital marketing automation leads to special software tools and technology tailored by marketing teams and companies to market more efficiently on various digital networks ( e.g., email, blogs, social media, etc.) and automates the running tasks.  

These software and tools help marketers optimize and simplify consumer engagement by handling diverse channels for marketing campaigns only from a single platform.

Digital Marketing tools for automation support digital marketers throughout the areas, including Lead Generation, Marketing Relationship, Lead nurturing & Lead Score, Segmentation, Cross-Sell & Up-sell, Marketing ROI measurement, and Retention.

What Marketing Automation Offers?

Marketing automation offers fantastic perks to the user, such as more leads, clicks, and ample sales, everything with less effort. Most of the businesses employing automation are seeing significant growth in sales or leads, a 14 percent increase in productivity, sales, and a 12 percent decrease in marketing operating costs.

Automation for marketing professionals provides incredible potential for greater efficiency, improved consumer service; all such things at a reasonable cost. Relying solely on an automation process can sound challenging. But with some essential guidance, it will become more straightforward for you than you think!

Here, in this article, it’s briefly described how digital marketing tools can automate your entire business working environment.

Power Up Your Digital Marketing: 

Allows You to Focus on Your Business Mission- The critical advantage of marketing automation is that it provides you additional precious time to concentrate more on your goals, your mission of the business. If you’re already a businessman and have loads of things to do, then you must bring automation tools in your industry. Ultimately you can schedule your work and focus only on the vital attributes that are more important to you. 

Marketing automation can easily handle routine, time-consuming activities. You’ll notice that fantastic automation systems will provide you a deep insight over your entire digital marketing growth simultaneously to make a fast decision based on the information you get. 

Offers Lead Nurturing and Development- You will notice that tools for marketing automation are precious. If you run a company that focuses on consumer behavior and feedback from customers, then ultimately, in this way, you’ll be controlling mass marketing activities.

Automation systems offer you an ability to hold your business on the road and push much farther without any additional burden on your shoulders. It can help you to stay in contact with your mass customer base all the same time that automatically expands your business.  

Less repetition, more creativity- When you use digital marketing techniques and campaigns to automate tedious processes, such as again and again doing a repetitive task, you can find a clear route for doing work without any hassle. 

Although it provides direct benefits to your business that boost productivity, performance, innovation, and overall satisfaction, all this happens as you will be focusing only on innovative activities instead of tricky routine tasks.

Reduce the time it takes to create campaigns- Most of the tools for automation marketing include a drag & drop interface, which facilitates you exceptionally well, without the technical knowledge or design. Such as it helps you to develop email campaigns, outstanding social campaigns, and quirky landing pages.

You can run marketing campaigns even more quickly and effectively by not spending a long time on designing in order to create attractive campaigns. In this way, you’ll be saving more time.

Save time managing your social media campaigns- Most marketing automation encourages you to handle all promotions in social media without any hassle using a single dashboard only from where you can easily post to multiple social media accounts. Platforms such as Tweetdeck and Hootsuite are some of the best tools that are quite useful for doing this. But still, these tools require the expert’s hand to implement them successfully in your business.

Take your marketing activity to an ultra-targeted level.

Do you also aspire to elevate your business and defeat your competitors? Feeling tired with all those usual and ordinary ways to manage your business of which outcome never satisfied you? Then why don’t you change your way of working and bring some automation in your business?

Moreover, if you want to see the entire happening inside the walls for your business with a new insight in an innovative way, then you must visit Cyber Chord Technologies Pvt. Ltd- one of the renowned and most reliable digital marketing agencies in Chandigarh, where your business is refined and from where you provide a significant boost to your business.

In this era of competition where everything is happening at a fast pace, it is also essential for your business to improve with time. Everything has made it easy with the introduction of technology. If you are still using all those exhausting and tricky processes to operate your business and not yet think about digital marketing services, then right now, you must begin to add it as an essential and needy part for your business.

For instance, as with the introduction of automation tools, digital marketing trend is skyrocketing and coming up as the most preferable and desirable choice among the businesses and leading companies. If you want to transform your business with digital automation, you can contact Cyber Chord Technologies, where your business will be seeing new ways of success.  

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cyberchord March 15, 2020

Types Of Digital Marketing And How To Use Them

These days, people love to invest their time on computers, Smartphones, browse on the internet, and like to stay active on social media. For a reason, as social media and the internet world has become the most crowded hotspot, people visit to find answers for their queries. Thus, digital marketing is now on a hike among businessmen as well.  

By providing the solution to people’s queries online, businessmen strive to attract ample audience and in return, earn an abundant profit by promoting their product or services. That’s why, over time, digital marketing has come up with one of the fastest-growing sectors, creating a kind of win-win situation for both sellers and buyers. 

Most specifically, digital marketing is aimed to attract users from the internet world that stands it best beyond all those traditional methods of marketing. It can give a significant boost to businesses once you know how to use this unbelievable thing in your sector. 

For instance, these days, only creating a website and doing ordinary things with expectations that it will step up your business doesn’t work for you. Most of the digital marketing experts never recommend every step of digital marketing to follow. Instead, each digital marketing module works significantly for each business model. So, let’s take a glance at the types of digital marketing.  

Type 1 of Digital Marketing- SEM

SEM is defined as Search Engine Marketing. It commonly includes entire PPC & SEO operations. However, it’s not that simple thing to expect traffic on your website by only relying on search engines, which concludes the big reason why most of the leading companies are focusing on SEO and PPC. 

Both are the ultimate source to bring traffic on a website through both paid and unpaid ways. However, still for an ordinary or inexperienced person, using PPC and understanding entire things about SEO isn’t an easy task. 

How to use SEO- Beginning with SEO (search engine optimization), everyone knows it, and most digital marketers are still suffering to understand it entirely. Learning SEO is endless, there’s no limit to learn SEO functions. 

But studying it in-depth quickly ramps up your company. Numerous things come in SEO, such as meta tags, title, subheading, a sharp mind to include keywords, content, permalink, internal links, image optimization, coding, and many more things. 

But don’t worry, you don’t have any need to learn entirely about SEO and do it on your own. Instead of it, hiring digital marketing experts can be an ideal option for you. 

How to use PPC- PPC, or Pay-per-click, is one of the dominant ways of advertising and one of the fastest ways to reach the audience’s view on the crowded search engines quickly, e.g., Bing or Google. In simple words, it is one of the best paying methods to rank on Google. 

It’s named PPC as anytime whenever someone clicks on your advertisement, a specific amount is charged from you, and you are always free to decide your limits. Moreover, the cost of each click on an ad depends upon keywords, its volume, and competition. And an expert can specify you about how this can help you.

Type 2 of Digital marketing- Social Media Marketing

Marketing through social media directly engages you with your target audience. A few best social networks like Twitter, Facebook, and Instagram, are on the rise. So, social media has massive potential to ramp-up your business. That’s why most of the leading companies strive to engage ample audiences by running social media campaigns that easily expand their brand identity.

Moreover, startups also find social media an instant way to enter a market with a big boost. But it also bases on a few things if you desire the best results from social media marketing. 

How to use social media marketing- First, you need to understand your goal, your target audience to whom you want to sell your product or services. Here, consumer behavior hosts a crucial role. 

Understand your product. If its visual identity attracts people, then focus more on Pinterest, Instagram. If it includes some motion, then Youtube or Tiktok can be the best option. 

Besides, if it includes some information or services, then go with Linked-in or Facebook. However, Facebook is all-rounder, and you can add it as a permanent social media network in your business. 

Type 3 of Digital marketing- Content Marketing

‘Content is the king’ no matter whether it is written or visual. If your content delivers maximum value customer yearns for then, it can quickly improve the searches of your website. Most of the B2B businesses believe in creating content as it is considered the best if done with the quick-witted digital marketing skills

How content marketing works?-However, creating content is entirely based up to you. If your content includes some exciting and catchy things that can easily attract the audience, then it can create the probability of your website becoming dominant on Google.

You can quickly build your brand, and thus, no one can defeat you in this era of competition that is emerging with an intensive competition day by day. So here, taking expert’s assistance can remarkably provide your business with excellent results. 

Type 4 of Digital marketing- Email Marketing

Ask any big affiliator or blogger; Email marketing is one of the most popular ways to grow with digital marketing. Nowadays, email marketing is the centered-focused element of digital marketing. What paid methods, such as PPC or SEO, can’t do, email marketing manages to do that for you quickly. But few things make email marketing a bit tricky for a novice. Luckily most of the digital marketing companies are providing it to their clients. Let’s see-

How to use email marketing- Doing email marketing isn’t like sending anything to your targeted audience. It can easily create a bad image of your brand if it is not done properly. It is believed to be one of the most powerful digital marketing methods

The essential thing to consider in Email marketing is spammy words; most of the marketers suffer. There is a list of spam words that shouldn’t be included in your content you want to send to your prospects through the email and further such information you can find on the internet too. 

In email marketing, you are required to create a single email, ensuring in-depth details. That’s why people endeavor to hire experts or consult a digital marketing company for this.

Type 5 of Digital marketing- Influencer / Affiliate Marketing

You might be aware of affiliate marketing. Nowadays, it is a rapidly growing way of earning. Whenever someone hears about affiliate marketing as a digital marketing option, one thing definitely pop-ups in their mind, referring, selling, and earn a commission. But it is an ultimate option to sell your product on fire and generate huge revenue.   

How to use affiliate marketing- Affiliate marketing or influencer marketing isn’t a difficult way to earn a huge profit from the digital market. If you are striving to include affiliate marketing as a part of your digital marketing campaign, you can contact a blogger, vlogger, or social media influencer who’ll promote your product. 

Ultimately, whenever a sale is made through their referral links to your webpage, a significant percentage of the amount from that sale will be deposited to the influencer account. So this is how entire affiliate marketing works for you. It has excellent potential to deliver success in your business.       

Final thoughts

These were some of the most important digital marketing types you can initiate for your business. But still, there are a lot of things you require to understand utterly, because, in this modern era, digital marketing can be full of jargon for you if you aren’t an experienced person.

But don’t worry! Cyber Chord Technologies has come up with an ultimate option to all those digital marketing services seekers who want to expand their business with a significant type of digital marketing. For any information, contact Cyber Chord Technologies, where your entire business will be seeing a new dawn of success. 

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cyberchord March 5, 2020

Tips For a Successful Local Business Website

Websites are a crucial aspect of local business nowadays, there are different designs and templates that are followed by local business organizations for their website. Customers also access websites from different devices so, user interface and user experience designs have become essential part of a website.

Local business websites, in past time used to focus on optimized content techniques for a better ranking of their website. However, nowadays the trend has changed and there are many other aspects such as user interface and user experience that are much needed for a successful website. Apart from this, prototyping and wireframe are also important for a successful local website.

User experience refers to the amount of satisfaction that a client or customer gets while accessing your website. So, it is very essential for any website to have good accessibility. To enhance user experience there are different tips that a local website can follow.

Different Tips For a Local Website For a Good Accessibility

  • Payment System

    Payment system in a local website is an option which is essential for both website as well as customer. This option allows customers to make purchase. An integrated payment system is a good option for any business. There are some steps that can help you make your payment system attractive and same at same point. If your payment section matches your website design it will automatically enhance the attractiveness. You can recreate your payment section according to design of your website. Different options such as buttons, text fields, drop down and other elements can be formed according to the website design.

  • Maps

    Maps on a website also increase user experience and user interface. Different business websites have different kinds of maps according to the service business is offering. Some of the local websites use simple embedded map while some prefer to have a tailored content with a map API. These different maps are used for a better customer experience. Maps will help customer to find the exact address or location of your business. Designers of the website should use SSL to enhance the security of the website. This option will help customer to be safe while making any payment. This safety measure will automatically increase the reliability of the website as well.
    There are different suggestions of maps which include

    • Google maps
    • Bing maps
    • Apple maps

    These are different map providers which are commonly used, Google maps are most preferred maps as it is used by most of the people. This is why, most of local websites also prefer to use google maps.

    Another important aspect that a local business website needs to keep in mind are size and location of map on a web page.
    You should make sure that; customer gets all the required information from the default size of map. Zoom in and Zoom out options are also important because customer might access your website from a small device and screen size can vary in different devices.

    View is also essential, you can either choose satellite view or map view. Map view is simple and easier to load whereas satellite view is heavier to load but provides clear picture.

  • Call To Action

    There are different options on website through which customer can contact you and most important among these options is CTA or call to action. For a local business CTA is important because it helps to increase conversions for a business and it also increase customer base.

    A good call to action button should contain wisely chosen words, you should make sure that sentence is neither too long nor too short. Strong, relevant and effective words is a popular way to attract customers. Effective tag line will automatically have a strong impact on customers.

    Apart from this, color contrast is also crucial for call to action button. The page should be designed in a way that call to action button is visible properly to customer and visitors on the website. Another important aspect is heat maps; heat maps help to find how many times Call to action is converted. You can use different templates of CTA and find out best for your website.

  • Prototyping and wireframing

    Prototyping and wireframing are also important for a local business website. There are thousand of tools which helps a local website. Some of these tools can be downloaded for free while some are paid tools. A proper working prototype should be created before the website is launched.

    Different ways can be followed by a website to make prototypes and wireframes. All design process and coding-based mockups can be also used. A good prototype will automatically fix the niggles in a website and also enhance strategy of website. Moreover, a good prototype and wireframe will help your website grow and you will be able to witness a new website for your business.

    CONCLUSION

    So, these are some of the tips that a local business website can use to make their website attractive as well as effective. User experience and user interface will automatically improve once these changes are made to a website. We as CYBER CHORD TECHNOLOGIES focus on these aspects to provide better results for any organization by creating a unique and accessible website for their business.

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cyberchord February 24, 2020

How SEO Improve Your Brand Web Accessibility

Accessibility of a website is essential for any business. Customer satisfaction also plays a crucial role in the well being of business and a customer will only get its satisfaction if he can access the website with ease. Different factors and terms are used by different organizations to enhance the accessibility of their website. Even some companies appoint a set of experts to increase sites accessibility. This group of experts has specific knowledge in their respective fields to enhance the accessibility of the respective website.

Apart from this, this specific knowledge includes both practical and theoretical knowledge which is essential for business. This knowledge with the mixture of modern techniques helps business and organization to attain a certain level of web accessibility which is required for any business organization. Many technical and non-technical inputs also play crucial roles to make a website easy to access.

Now the question is why a website needs to be accessible? And the answer is the same ‘for a better customer base’. Different people will visit your website and look for certain things but your accessibility will decide whether that person is going to be your client or not? Accessibility of your website will be your first impression of the customer mind and key factor for your customer base.

There are different factors and techniques that attract relevant customer base for your website and make them ask for your service. Some of the factors essential for having a good accessibility are-
Design

Before reading the content, services or anything on your website any visitor will look for design in the landing page. It is obvious to say that if your landing page is attractive and colorful, visitors are going to surf further. In case if the customer found it boring or irrelevant the customer will automatically look for other competitors. So it is very essential for any business organization to make sure that their designs are simple yet attractive to be understood by a lame person. It will directly enhance the user experience of your website.

1. Title Tag

Title-Tags

Whenever a person is going to search for your services or product Google will surely recommend some of the common searched options. Title tag refers to the title visible on the browser and on your search engine. Hence it is very important for any organization. If your title tag is not simple and understandable it will directly affect customers and customers will not spend that much time on your website and it will also affect your website negatively.

2. Content

Content

A person is never going to opt for your services until that person understands your services. Content of a website is as crucial as design on the website. No one is interested in reading long old paragraphs, so it is very essential for a website to manage their content in a way that every individual visiting their website is interested in their website. To make this happen content should be divided into small paragraphs to enhance the readability of the website. A good reading score means that more people will be able to read your website easily and understand it easily.

3. Header

Header tags basically define the order in the form of ranking of a website. It can be related to different paragraphs according to services mentioned on different pages. Header tags are stated in six different levels from H1 to H6. It is very essential to put all these tags according to the website, because one wrong header tag can affect the presentation of the whole website. This is why different organizations and agencies appoint expert web designers to maintain and create a website.

4. Alt Text

Image-Alt-Tag

Alt text refers to the text which is used as specification in images. Alt text helps to provide textual alternatives to the visual pictures available on the website. Different organizations make mistakes by comparing alt text to caption. A caption is mentioned below the picture but alt text is not mentioned below the picture. It is a back-end link which is not even visible to the customer. But nonetheless it is essential for websites because it helps different search engines to find relevant results according to the search of a particular person.

5. Anchor Text

Clickable text on any website of any organization is because of the anchor text. There are different formulas and text that are attached with the text to make it clickable and interlink with other pages of the website. Anchor texts are the same as header text and it is used to connect different pages relevantly. A well managed and presented text enables different customers to navigate easily on website. It is also very essential for a website as it enhances the customer experience.

6. Video Context

Video-content

Just like images and content video content also plays a crucial role in creating a website. Visuals are also an important part of websites as they help customers and clients to visualize your website and create a better part for the customer. Video context should not be that much as compared to normal text or quantity but it holds a specific grip in creating a better and user friendly website.

7. Other Components

We always keep considering the fact about the key components of the website, but there are other many miscellaneous factors that are essential for any business. These different factors together have a major impact on the website accessibility. Factors such as speed and CTA are essential because these factors also make websites more accessible for a customer.

Conclusion

So these are different components that make websites more accessible and co-operative, but as we discussed it is not a cup of tea for everyone so you need a team of experts who can help you deal with all these queries. Talking about experts there is one expert that comes into mind which is cyber chord technologies. In case if you need any help regarding your web accessibility contact cyber chord (best digital marketing agency in Chandigarh)

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cyberchord February 19, 2020

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