Category: Digital Marketing

Why Digital Marketing is Necessary for SMEs?

In this digital world, when topmost business entrepreneurs are utilizing digital marketing tools, then why SMEs do not use them? No doubt, digital marketing trends put our step back from traditional marketing and invest more in PPC, SEO, and content marketing.

Similarly, the SMEs now have all the digital marketing techniques on their fingertips that help to adjust them in their niche and budget too. It’s truly fair to say that digital marketing trends have entirely transformed the way we connect with the audience.

When more consumers are searching for you online, then why do you sit offline? This is why digital marketing is essential for SMEs too. In addition to this, it also allows SMEs to put their services in front of their audience effectively.

But the question is why should small business owners invest in these marketing techniques when they already have a small budget?

To get the answer to this question, let us take a glance at the key benefits of the digital marketing strategies for SMEs.

Importance of Digital Marketing for SMEs

To know why it is necessary to follow digital marketing for SMEs, let us pay some attention to these things.

Set You Online

SMEs need to understand that their competitors are already online and so their consumers too. If they are not online, then possible, they will lose their potential buyers forever.

So, this is the high time to invest in digital marketing to bring your business online and serve your services to your audience.

It is in trend now; if someone wants to purchase something or wants to have information about something, they search online. So, this is why SMEs need to set themselves online.

Rebranding

Rebranding the old business is one of the tedious tasks to do. But if you want to grow your business, then rebranding is necessary for SMEs. This may seem an overwhelming idea for SMEs, but it will benefit their business to grow.

Thus, the digital marketing strategy helps SMEs to change the way of presenting their services in front of their audience and be more attractive to catch the eyes of the audience.

However, there are many reasons why small business entrepreneurs need to rebrand themselves using digital marketing techniques. In which one of the main reasons is the outdated presence and no presence.

This is why digital marketing plays an essential role for SMEs in rebranding them.

Target Specific Audience

Unlike traditional marketing forms, which only attract local people, digital marketing allows you to target the specific audience precisely.

Due to less budget, the SMEs think of using a traditional method that runs their sponsorship ads during break time on TV and other ways. Nowadays, the audience does not even pay attention to these ads.

Then it would be tough to gain the attention of the audience. Luckily, SMEs can take advantage of digital marketing that allows them to grab the audience’s attention in a personalized way.

Digital marketing includes email marketing, PPC, and content marketing that specify the needs of the audience and pull their attention to be your potential consumers.

Highly Cost-effective

Many small business owners don’t have a budget to utilize the traditional marketing process that is costly and cannot grab more audiences. And only a few reputable brands with a high budget can use these TV commercial marketing.

Fortunately, the digital marketing process is here that is highly cost-effective and fits anyone’s budget nicely. If digital marketing tools like PPC and Google ads are used strategically, they can grab more customers from the online platform.

This will help the SMEs to set them back into the lead and gain success. Digital marketing uses the latest tools and technologies to drive more traffic on your site and achieve the specific goals in your budget.

Brand Awareness

Even SMEs can build a brand online by using digital marketing strategies. Yes, this is true because digital marketing allows the companies to engage effectively with their current and previous audience effectively.

Moreover, these tools are effective in promoting your services in an impression that shows the quality of your services. This is a way to create awareness about your services on the social media platform to gain visitors. Thereby, build a long-term relationship with them.

It is important for SMEs to use these digital marketing tools and take the leverage of social media platforms to build their trust and connect with them. You can conduct surveys on social media and be answerable to the audience to build trust in your services.

Better Campaigns for Improving ROI

Unlike traditional marketing, where the audience is limited, and options of marketing are limited, digital marketing still rules the platform. Digital marketing brings you online through various modes, like PPC, SEO ranking, Google ads, social media campaigns, and many other ways.

The more you get clicked, the more will be your ROI. The investment that you made in the marketing will turn to you back thrice of the investment that you have made.

Additionally, Google Analytics also helps to monitor success and analyze the results effectively. This, in turn, helps to improve the conversion tracking rate too.

Drive New Results

There is no doubt we love bonus points. So, the same we get in digital marketing too. Despite gathering online customers, digital marketing also helps to grab consumers from mobile areas too.

It is a plus point of digital marketing. By implementing attractive ad campaigns and improving rank on a search engine, you will also be able to come in the limelight of local consumers. This, in turn, enhances your customers and helps to gain more profit.

Final Thoughts

SMEs need to build their brand awareness and be online to gain success in business and grow exponentially.

So, as you get to know that small business vendors also need to have digital marketing strategies to show their presence to their audience. It is also important to have the best digital marketing company that will help gain business success. And there are no doubts that Cyber Chord technologies is amongst the most reputable digital marketing companies.

We provide highly affordable digital marketing plans that help to drive more traffic and ROI to achieve success in your business.

Read More
cyberchord April 27, 2020

Types Of Digital Marketing And How To Use Them

These days, people love to invest their time on computers, Smartphones, browse on the internet, and like to stay active on social media. For a reason, as social media and the internet world has become the most crowded hotspot, people visit to find answers for their queries. Thus, digital marketing is now on a hike among businessmen as well.  

By providing the solution to people’s queries online, businessmen strive to attract ample audience and in return, earn an abundant profit by promoting their product or services. That’s why, over time, digital marketing has come up with one of the fastest-growing sectors, creating a kind of win-win situation for both sellers and buyers. 

Most specifically, digital marketing is aimed to attract users from the internet world that stands it best beyond all those traditional methods of marketing. It can give a significant boost to businesses once you know how to use this unbelievable thing in your sector. 

For instance, these days, only creating a website and doing ordinary things with expectations that it will step up your business doesn’t work for you. Most of the digital marketing experts never recommend every step of digital marketing to follow. Instead, each digital marketing module works significantly for each business model. So, let’s take a glance at the types of digital marketing.  

Type 1 of Digital Marketing- SEM

SEM is defined as Search Engine Marketing. It commonly includes entire PPC & SEO operations. However, it’s not that simple thing to expect traffic on your website by only relying on search engines, which concludes the big reason why most of the leading companies are focusing on SEO and PPC. 

Both are the ultimate source to bring traffic on a website through both paid and unpaid ways. However, still for an ordinary or inexperienced person, using PPC and understanding entire things about SEO isn’t an easy task. 

How to use SEO- Beginning with SEO (search engine optimization), everyone knows it, and most digital marketers are still suffering to understand it entirely. Learning SEO is endless, there’s no limit to learn SEO functions. 

But studying it in-depth quickly ramps up your company. Numerous things come in SEO, such as meta tags, title, subheading, a sharp mind to include keywords, content, permalink, internal links, image optimization, coding, and many more things. 

But don’t worry, you don’t have any need to learn entirely about SEO and do it on your own. Instead of it, hiring digital marketing experts can be an ideal option for you. 

How to use PPC- PPC, or Pay-per-click, is one of the dominant ways of advertising and one of the fastest ways to reach the audience’s view on the crowded search engines quickly, e.g., Bing or Google. In simple words, it is one of the best paying methods to rank on Google. 

It’s named PPC as anytime whenever someone clicks on your advertisement, a specific amount is charged from you, and you are always free to decide your limits. Moreover, the cost of each click on an ad depends upon keywords, its volume, and competition. And an expert can specify you about how this can help you.

Type 2 of Digital marketing- Social Media Marketing

Marketing through social media directly engages you with your target audience. A few best social networks like Twitter, Facebook, and Instagram, are on the rise. So, social media has massive potential to ramp-up your business. That’s why most of the leading companies strive to engage ample audiences by running social media campaigns that easily expand their brand identity.

Moreover, startups also find social media an instant way to enter a market with a big boost. But it also bases on a few things if you desire the best results from social media marketing. 

How to use social media marketing- First, you need to understand your goal, your target audience to whom you want to sell your product or services. Here, consumer behavior hosts a crucial role. 

Understand your product. If its visual identity attracts people, then focus more on Pinterest, Instagram. If it includes some motion, then Youtube or Tiktok can be the best option. 

Besides, if it includes some information or services, then go with Linked-in or Facebook. However, Facebook is all-rounder, and you can add it as a permanent social media network in your business. 

Type 3 of Digital marketing- Content Marketing

‘Content is the king’ no matter whether it is written or visual. If your content delivers maximum value customer yearns for then, it can quickly improve the searches of your website. Most of the B2B businesses believe in creating content as it is considered the best if done with the quick-witted digital marketing skills

How content marketing works?-However, creating content is entirely based up to you. If your content includes some exciting and catchy things that can easily attract the audience, then it can create the probability of your website becoming dominant on Google.

You can quickly build your brand, and thus, no one can defeat you in this era of competition that is emerging with an intensive competition day by day. So here, taking expert’s assistance can remarkably provide your business with excellent results. 

Type 4 of Digital marketing- Email Marketing

Ask any big affiliator or blogger; Email marketing is one of the most popular ways to grow with digital marketing. Nowadays, email marketing is the centered-focused element of digital marketing. What paid methods, such as PPC or SEO, can’t do, email marketing manages to do that for you quickly. But few things make email marketing a bit tricky for a novice. Luckily most of the digital marketing companies are providing it to their clients. Let’s see-

How to use email marketing- Doing email marketing isn’t like sending anything to your targeted audience. It can easily create a bad image of your brand if it is not done properly. It is believed to be one of the most powerful digital marketing methods

The essential thing to consider in Email marketing is spammy words; most of the marketers suffer. There is a list of spam words that shouldn’t be included in your content you want to send to your prospects through the email and further such information you can find on the internet too. 

In email marketing, you are required to create a single email, ensuring in-depth details. That’s why people endeavor to hire experts or consult a digital marketing company for this.

Type 5 of Digital marketing- Influencer / Affiliate Marketing

You might be aware of affiliate marketing. Nowadays, it is a rapidly growing way of earning. Whenever someone hears about affiliate marketing as a digital marketing option, one thing definitely pop-ups in their mind, referring, selling, and earn a commission. But it is an ultimate option to sell your product on fire and generate huge revenue.   

How to use affiliate marketing- Affiliate marketing or influencer marketing isn’t a difficult way to earn a huge profit from the digital market. If you are striving to include affiliate marketing as a part of your digital marketing campaign, you can contact a blogger, vlogger, or social media influencer who’ll promote your product. 

Ultimately, whenever a sale is made through their referral links to your webpage, a significant percentage of the amount from that sale will be deposited to the influencer account. So this is how entire affiliate marketing works for you. It has excellent potential to deliver success in your business.       

Final thoughts

These were some of the most important digital marketing types you can initiate for your business. But still, there are a lot of things you require to understand utterly, because, in this modern era, digital marketing can be full of jargon for you if you aren’t an experienced person.

But don’t worry! Cyber Chord Technologies has come up with an ultimate option to all those digital marketing services seekers who want to expand their business with a significant type of digital marketing. For any information, contact Cyber Chord Technologies, where your entire business will be seeing a new dawn of success. 

Read More
cyberchord April 20, 2020

Is Outsourcing Digital Marketing Services A Good Move For Businesses

Digital marketing can immediately become frustrating if you choose to operate it on your own and to try to manage everything without the right staff in place.

However, before you take any decision, remember that your competitors are continuously doing everything they can to fuel their business with digital marketingand are more likely to bring a lot of competition for you. Hence if you want to be successful, then you must prefer to outsource digital marketing services.

Digital marketingis an evolving world in itself. It contains growing features and introduces countless possibilities next to business owners. So it isn’t easy to learn all of them along with controlling your business.

When operating a business, either small or large, the most important thing is ‘time’ that is very precious. Hence if you are marketing your business on your own, it can easily consume your loads of time. Still, if you want to pay special attention to digital marketing, then getting a digital marketing agency’s help can be the best option.

Let’s take a glance at the top nine dominant reasons why digital marketingoutsourcing can be beneficial for your company.

Benefits of the fully outsourced marketing approach include:

  1. Full marketing department skillset: While working with a highly – skilled firm, you can have access to a wide variety of skills, such as planning and management, technology, communications, significant perks of the digital platform, and many more.
  2. Full availability: Unlike hiring employees, the marketing agency can work for you continuously, as digitalmarketingfully ensures that your business continuously operates without any obstruction.

Whether employees are on holiday or sick leave, it can quickly happen if you run a digital marketing tool or campaign on your own. Ultimately, a digital marketing firm can easily ensure that the ads or marketing campaigns are running smoothly without any delay or disturbance.

  1. Properly planned marketing: Starting from day one, the implementation of the right digital marketing strategy would deliver benefits in your businesses for the long term. ‘Proper planning involves aligning goals for effective marketing, deciding a way of achieving them, and outlining the process and better action plan to be implemented on business and assessed every month.
  2. Evolving expertise: A well established and experienced marketing agency can quickly speed up your business with new trends and technologies – such as social media and Google analytics and modern SEO strategies that lead to the expansion of your business. 

However, this ensures that you can stay up-to-date with 100% assured and innovative solutions for your business marketing. In that context, soon, your business can expand by delivering profitable results to you. 

  • Known costs: When you’ll outsource services from a digital marketing company, you can quickly evaluate your budget. It is quite daunting if you are operating everything on your own without knowing the prices of the various services. Such as, what the campaign expenditure looks like, how it works, only experts know otherwise you’ll be only wasting your hard-earned money.

Planning the expenses earlier and ensuring that they are fixed will be tremendously valuable to your business. The monthly payment can involve whatever has been decided. The best thing here is that amid this monthly installment, you enjoy expertise too that you don’t have- such as advertising, email marketing, social media, and SEO. 

  • Low management overhead: Your outsourced digital marketingteam would be operated by a professional marketing manager – which ensures that you can only concentrate on your sales. For a reason, most of the complexity involved with managing a company and paying attention to digital marketingis reduced.
  1. Flexibility: Your outsourced agency for digital marketingmay be capable of adapting, responding, and adjusting more rapidly than your in-house team for marketing. Usually, service providers tend to be attentive and good at communicating. Hence, an outsourced digital marketing agency brings flexibility to your business. 

For instance, if it is assumed that more substantial attention to digital marketingis needed, the outsourced marketing team will offer new or specific services efficiently and instantly.

  1. Aligned goals: For digital marketing, if you choose the outsourced agency, then they can actively work for you and run the campaign effectively for you that can easily derive the best outcomes. Since the expansion of your business is their goal and guarantee that these are your priorities as well.

For instance, when after entire efforts, things don’t work for you, you are likely going to shift strategy, or alter the plan utterly, and seek a different method. But a well-established company never hesitates to say that you can achieve your goals without shifting strategies; they always tend to continue with their unique and peerless approach. Thus, your goals are never missed. 

  1. It helps in creating a presence in various social media platforms: The introduction of leading social media platforms such as Facebook, Twitter, Snapchat, Pinterest, digital marketing youtube videos, and loads more explains why the prominence of the internet world has risen significantly over the years.

Without being part of the marvelous digital world in the modern generation is similar to staying in a cave of old times. A digital marketing company knows every little yet highly valuable trick that can give your company a mind-blowing place with a significant boost to internet traffic.

Everything happens with fun blogs, photos, tweets, and videos. However, they try their utmost to attract the focus and curiosity of the target market that simultaneously leads to your business’s highlighted identity. 

Only focus on your core business and your digital marketing experts will do the rest of the things for you.

Ultimately, the businesses that take assistance in digital marketing from a separate department by hiring experts of digital marketing like a pro will surely gain significant advantages and see plausible growth in their business.

A digital marketing firm utilizes fresh ideas and creates innovative methods that are difficult to operate.

Thus, if you also want to give a significant boost to your business, then as a particular recommendation, you must visit Cyber Chord Technologies. It is a place where the best digital marketing process will be assisted by the professionals whose little aid to your business can significantly level up its image.

Whether you want to create your brand or want to stay ahead from your competitors, it is one of the best digital marketingfirms you can trust. 

Read More
cyberchord April 13, 2020

Importance of Digital Marketing for Businesses

When you see that you’re not grabbing more customers through traditional marketing, you need to shift to digital marketing.

Digital marketing in today’s world is the most valuable asset that helps to grow your business. In fact, it helps to establish a strong image on an online platform.

And almost 90% of the marketing experts self-admit that digital marketing tools like pay-per-click ads and search engine optimization marketing help to boost up the revenues by 80%.

Many small business entrepreneurs may rely on traditional advertisement methods like prints, pamphlets, and visiting cards. But these conventional tools can only grab the audience from the locality. And that is also limited.

However, by investing in digital marketing techniques, you will be able to promote your business worldwide and grow your business exponentially.

Why is Digital Marketing Important?

Many small business entrepreneurs think that they have a small business, and if they invest in digital marketing, it may affect their budget. But the fact is, digital marketing benefits their business and take it to another level of success.

To be clearer about the importance of digital marketing, let us pay some attention to these key points. By reading them, you will understand why you need to use digital marketing techniques.

Why is Digital Marketing Important?

Digital marketing is a cost-effective and most reliable way of getting an enormous amount of audience. Apart from this, digital marketing gives you an online platform to set your brand image and becomes famous worldwide for achieving success.

The audience is searching you Online.

Do you know why you are not interacting with the audience? Are you still figuring out why, after making a massive investment in your business, you still do not have an excellent flow of audience?

The problem is the audience is searching for you online, and you are hidden behind the corner of your shop and keep imagining that customers will come.

But the fact is, right now, the audience doesn’t want to waste time hunting the traditional business. They would love to search for your business on an online platform. And if they aren’t able to search you online, then they will choose those who are online.

In today’s business scenarios, if people want to invest or either want to purchase something, they first search you online and see what image you have on the search engine.

So, if they do not find you there, then possibly you lose them. This is the high time to show some seriousness in digital marketing and open up the doors for your audience to have quick interaction.

Let Your Audience Access You

It is already clear that the audience is already online. And when they need something to purchase, they first hit Google to search for the thing they need.

So, if you were available online, then they will be able to access you. But what if your competitor is more accessible to them?

Then it is possible, you still have been beaten up by your competitor. Thus, besides only creating a website and thinking you are done with it. You need to have the best digital marketing strategy to be optimistic about the search engine and be accessible to your audience. 

Digital marketing uses most advanced techniques and tools that help the prospect to get the answer to what they are looking for quickly. You already have tremendous competition, and if you use the right tools of digital marketing, you will easily access your prospective audience.   

Target audience

One of the essential benefits of digital marketing is, it opens up the routes to engage with the audience. Use digital marketing like a pro, come online on social media, and conduct a survey or a conversation with your users.

Now, you need to pay attention to how they respond to the survey and what comments they are leaving on the post.

When you interact with them digitally, you will get to know their interest and what they are longing for.

It’s ok, you get to know what they are looking for, but the question is how do you give them the right solution?

Don’t know?

Use digital marketing then!

Digital marketing uses standard tools and techniques that help to find the better solution for your audience so that you can target them accurately.

In this way, you will be able to build a long-term relationship with them. People always love to shop again from the vendors whom they already trust.

And when you become their trusted partner, they will stay in touch for longer and will love to refer to others also.

Some digital marketing and social media marketing tools are cost-effective. So, if you have a small business, you get these tools that fit your budget accurately.

In comparison with traditional methods of communication like TV or radio, digital marketing communication tools are more effective.

Boost up ROI (Return on Investment)

If you are still looking to know more benefits of digital marketing, then you need to check the results of the businesses that are already using them.

Digital marketing strategy helps to boost up the return on investment by three times faster than traditional marketing methods.

For instance, you use email marketing. And for every 2$ that you spend in email marketing will have the potential of having $46.

So, if you use digital marketing in the right direction, then there is an opportunity to earn maximum return on investment.

But you must be thinking about how this much ROI can be made with digital marketing?

It is because digital marketing is cost-effective. This is why the investment that you make in online marketing has great potential to return on thrice of what you have paid.

Compete with Competitors effectively. 

Remember that competitors are online too. And the fact is, you cannot deny the competitive edges.

But the question is how you can fight with those more prominent corporations like Amazon, who already have a robust image on the online platform. The name is enough to draw the attention of people to choose them over you.

Then how can you beat your more significant competitor?

The answer is digital marketing. By using the standard techniques of digital marketing that your competitors and more significant corporations are using, you will be on the track.  

Digital marketing tools like SEO and PPC proved to be a game-changer. With search engine optimization, you will be able to rank your site on top of search engines. And by using PPC, you will be able to get more audience on your site.

Word Wrap

Now, you are quite familiar with the importance of digital marketing. You must be thinking of selecting the best digital marketing company; then, Cyber Chord is the best digital marketing company.

We have a team of professionals and ample experience in digital and the latest tools and trends of digital marketing. We will help you interact with your audience, improve return on investment, and boost up the audience to grow your business.

Moreover, we will help you to create that website and friendly atmosphere which the audience loves the most.

Read More
cyberchord April 6, 2020

How can Small Businesses benefit from Digital Marketing?

Once someone launches a small business, they mostly start concentrating on how to get their initial customers. For instance, maintaining the trust and spreading awareness of a new company in a pre-established market can be extremely daunting for a new business.

Hence most of the small businesses start to rely on common types of advertisements, such as print advertisements and loads of discounts. Without ensuring that in this way, instead of mounting up, they can face a considerable loss.

You might be confident about your product, and possibly you know that you have unique products. But it’s a plus point, and here you only need buyers. But, remember, your traditional strategy of marketing can only derive fewer sales beyond your expectations since it is an era of extremely fierce competition.

So what you should do here?

Rather than traditional marketing, there is a cheaper and more effective way to sprout up remarkably amid this tricky situation. Yes, small businesses can find a massive marketplace online, as we all know, how the digital marketing trend has evolved. But still, most of the small companies or startups hesitate to initiate with it.

Now small business owners must know that the online marketplace has enough potential that it can easily derive ample customers on their doors. Once you have hired the best and the most reliable digital agency, then you can now see the expansion of your business within a short time.

You can’t see any big brand or company that isn’t digital; after all, it’s a foundation of any business that has now gained fame worldwide.

Through online or digital marketing, small businesses can reap the benefits of:

  • The potential to form relationships with customers and figure out precisely what they are looking for 
  • The possibility to shape the business and create an image on the global marketplace, because more than 79% of people prefer to purchase online in today’s time.
  • You can save a lot of money and create your reach to more customers with less money and time that makes it far better than traditional marketing methods.
  • Understand in-depth about your audience and let them know you better personally that builds your brand loyalty.
  • Whenever you want to, whenever you want to, feel free to track your market and place a keen eye on your competitors. 

Let’s discuss in-depth about small businesses with digital marketing.

What’s the thing that is stopping you from investing time and effort in digital marketing? However, various small firm owners can depict many excuses to skip this opportunity.

Small businesses often assume that they have no time or resources to survive online. They believe they cannot meet too many difficulties all at once. Many of them prefer to stick with their businesses the way it’s operating right now. If you’re also doing the same, you probably give birth to the problems that are going to harm you in the future.

Thus, from the beginning, if you start working on the foundation of your business, keep it stable, and create individual identity, you will later expand your business and also emerge with your own brand identity.

Digital Marketing Does Not Burn Your Pocket.

The major perk that also leads to digital marketing growth is that you can work according to your budget. Also, you are always free to decide when to stop online marketing at any point of time and when to grab the full advantages from it. Also, rather than reaching the massive, not so mandatory audience, you can choose the only approach to your right audience in a large amount who are eager to spend on your services. 

Measure Everything, Genuinely Everything

One of the major perks for taking digital marketing assistance is that it is the best marketing campaign that claims the highest revenue as well as better ROI. You can track views, clicks, sales, conversions, etc. Digital marketing analytics is an outstanding part of digital marketing.

Creating a big brand isn’t too tricky.

Small companies that say ‘whatever they do, it’s quite tough to compete with big corporations,’ and digital marketing‘s latest booming trends have answered them. However, it is a myth among people that big companies have massive capital and manpower to invest. But remember, before turning big, all those companies were also small like of your one.

But they never feared taking big steps; they stood on their motive to become big. That’s why they are now well-recognized. If you also want to create your own business identity, a renowned name, then you must contact a digital marketing agency

Customer Relationship became easy.

One of the significant advantages of utilizing digital marketing is to create a strong customer relationship. However, in this, social media plays a crucial role as it can work to transform your business. 

Nowadays, retaining potential customers for long utterly depends upon one’s ability, like how he keeps customers interested and responds faithfully. Hence here, social media contributes significant advantages to small businesses.

Reach Global, Be the King locally

Another facet of digital marketing is that through special advertising, you can quickly approach your customers who have seen your Google ads, Facebook ads, or email as these are some of the key benefits that only a digital marketing agency can provide. 

It’s one of the fastest and instant keys to the success of any small business that is also a secret behind many big brands. 

So stop finding! Be found!

Digital marketing can provide immense benefits to small businesses. However, digital marketing advantages aren’t limited to those mentioned above. Besides, there are some additional unique attributes of digital marketing as well that only a digital marketing company shares with you.

Small businesses that have not yet turned on digital marketing are likely to lose significant opportunities hidden in it.

Ultimately, if you have now determined to expand your business and dreaming to improve with this mushrooming digital era, then you must approach Cyber Chord Technologies. It is one of the best digital marketing agencies, where small businesses are touching the pinnacle of successes.

For you, if trust and reliable commitments come first, then Cyber Chord Technologies’ digital marketing solutions will definitely meet your expectations.

Read More
cyberchord March 30, 2020

Digital Marketing vs. Traditional Marketing- Which One is Better?

Many business entrepreneurs often juggle while selecting the marketing mode. They keep on struggling in searching for the answer to the best marketing strategies. Which one is the best, digital marketing or traditional marketing?

This is obvious that they can’t choose both of them together as their budget will not allow doing this. Then how do they know which mode is better to gain success and also fit in budget nicely?

Well, there is always a long-term debate between traditional marketing and digital marketing. Some feel that traditional marketing is a better mode while some others say digital marketing is better.

To get the answer to this question, let us understand both the terms and their advantages and downsides.

Traditional Marketing

Traditional marketing is one of the oldest forms of marketing that uses conventional modes like TV, radio, pamphlets, newspaper ads, and other marketing methods. This traditional marketing model helps target the local audience or the audience that comes in the remote area.

Many of the usual traditional modes of marketing strategies come in five broadcast categories that are given below:

Broadcast (radio, TV, etc.)

Print Media (newspapers, magazines, etc.)

Direct Mail (postcards, catalogs)

Outdoors (billboards)

Telephones (SMS marketing and telemarketing)

Traditional marketing has evolved in the past decades. Still, it runs on the same legacy. There is no innovation and always rely on products, place, price, and promotion.

A successful business entrepreneur knows well how important it is to improve sales funnels. They keep on taking the leverage of these four Ps of the marketing to gain the customers.

Advantages of Traditional Marketing

  • You will be able to target the local audience accurately through radio promotions and TV commercial ads.
  • You will have the hard copy of the ad campaign material that you can keep with you.
  • The traditional way is easily understandable by the local audience.

 Disadvantages of Traditional Marketing

  • You will have little interaction with local people only but not with the audience that doesn’t come in your remote areas.
  • The radio and commercial ads on TV might cost you extra and doesn’t return you the revenue that you are longing for.
  • Results are non-measurable and don’t even boost up your sales sometimes.
  • It is still running off the same legacy of the 90s when we are in 2020. These things aren’t working at present.
  • One of the four Ps might get ignored in traditional marketing strategies, and you may suffer loss instead of success.

So, does this traditional marketing seem successful to you? Or does this way of marketing fits your budget?

What’s the benefit when you don’t get the audience and sales from this. So, let us put our attention on digital marketing.

Digital Marketing

Digital marketing, on the other side, is the new way of marketing that uses digital platforms and social media to promote your services digitally. Successful marketing requires constant interaction with the consumers and keeps on updating to grab more sales funnels.

Digital marketing techniques include PPC, SEO, Google ads, social media promotions, and other strategies to promote services. We know that people nowadays are becoming digital. They search online rather than sitting in front of their TV and wait for commercial ads.

Thus, digital marketing is an excellent way of promoting your services to an audience more accurately. And the best part is it never ignores the four Ps of the business strategies.

Digital marketing uses various modes of promotion which come in different categories like, social media promotion, search engine optimization, content marketing, and a lot more other ways.

To clarify the importance of marketing, let’s check some advantages of using the digital marketing process.

Advantages of Digital Marketing

  • Digital marketing helps to interact with the local and international audience from all over the world.
  • Your audience can come to you directly through various social media channels.
  • You can choose various modes of marketing together. Moreover, you don’t need to limit yourself in limited promotional ways. For instance, some people read blogs, while some people watch videos, and some may see an attractive ad.

So, digital marketing helps to target the audience of every age group effectively by various means of promotion.

  • Digital marketing benefits the small business vendors as it is cost-effective and fits their budget. Moreover, you don’t need to make a huge investment in promotion. It is much cheaper than traditional marketing.
  • You will get the maximum return on investment that you have made in buying the digital marketing strategy.
  • The best part is you can target and personalize your campaign by using digital marketing custom email services.
  • Digital marketing runs on modern marketing ways and never sticks on the old legacy of marketing. It will change as per the demand of marketing.
  • It will help in brand development even if you have a small business.
  • It will help in beating your competitive edges and achieve results.

The downside of Digital Marketing

Digital marketing modules never work on the old legacy. This means the techniques that you use in 2019 cannot drive results in 2020. You need to keep on improving and implementing new digital marketing strategies to drive results.

Moreover, you need to be active regularly to interact with your audience.

So, which is better mode- Digital marketing or Traditional marketing?

Well, both modes of marketing have their pros and cons. But there is no doubt that the internet is one of the important tools nowadays to interact with billions of audiences. Thus, by keeping the need for an hour, it’s better to invest in digital marketing if you have a small budget.

Moreover, the digital marketing future is brighter, and stats show that incoming time people will become more digital and eCommerce platforms will boost up to at an exponential rate.

Final Thoughts

Now you get the clear idea about both modes of marketing. However, if you have a reasonable budget, then apply both. But if you have a small budget, then it is mandatory to invest in digital marketing.

So, if you’re looking for the best digital marketing company near you, then without any doubt, Cyber Chord Technologies is the best option for efficient digital marketing of your business.

The company has enormous experience in digital marketing and has a team of professionals that helps in implementing better digital marketing strategies by anticipating your business needs.

Moreover, they work with advanced tools and techniques of marketing that also helps you grab the attention of the audience to gain their trust and create brand awareness.

Read More
cyberchord March 25, 2020

Digital Marketing Trends to Follow in 2020

Digital marketing, no doubt, has become the most important part of business marketing strategies. It doesn’t matter whether you have a small business or a settled one; the trend of digital marketing can’t be ignored.

With ongoing digital marketing trends, even a small business entrepreneur that has less budget is gaining success. Now there is no field left that doesn’t use digital marketing.

But the fact is, digital marketing is changing rapidly, and it isn’t easy to stand on the same legacy of marketing and think we can gain success.

In 2020, with coming advancement and huge trends, the marketers need to adopt the latest tools and techniques to meet with the marketing trend.

If you don’t follow these trends, then you will surely stand nowhere on the online platform. So, let’s check out the digital marketing future that we need to follow to achieve a standard place on the online platform.

Digital Marketing Trends that You Need to Follow

If you want to know what digital marketing strategies you should follow in 2020, then you must pay attention to these things.

Instagram is a Big Yes

Recently, digital marketing updates show that Instagram has crossed one billion users. This indicates that Instagram, in the future, proves to be the biggest online platform and, most importantly, to market your business.

But marketers need to pay some attention that Instagram decided to remove the like option from the posts. Thus, companies need to pay more attention to this impact in 2020.

Interactive Content remains Mainstream

Engaging and interactive content is still the first thing that catches the eyes of the visitors first, than your services. By reading the content, they will decide whether they stay on your site or not.

According to research, 93% of marketers’ rate engaging content as the most effective marketing strategy than others.

This trend will buzz up a little more in 2020. The companies will take the leverage of content marketing strategy, cutting edge marketing tactics, and more impressive augmented reality to make more remarkable content.

The Emails will be more Personalized

In 2020, emails still hit the digital marketing trend. It will continue as the way of communicating with the potential audience. But generic email marketing will not be effective as there is enormous competition.

Now, this will need to be more personalized and combined with automation. When you hit the emails with more personalized content and product that the user is looking for, the chances are more to gain their trust.

Email still is the most important trigger to call an action in 2020, especially when it is combined with the new personalized marketing trend.

Conversational App Marketing will Boost Up

Social media messaging apps are no longer a way of connecting with friends and loved ones. Now, messaging apps like WhatsApp, Facebook Messenger play a significant role in marketing.

There is no surprise to know that 1.3 billion users are active on Messenger. Whereas traditional messaging apps are still far from them.

Thus, for a better digital marketing future, marketers should start engaging with their audience to promote products and services in front of them. These messaging apps will allow marketers to broadcast their services in a personalized way.

In 2020, you will find that these messaging apps will hit the digital marketing trend in more engaging ways.

Influencer Marketing is still on Its Way

Influencer marketing still rules the platform in 2020. It’s a form of marketing that influences marketing leaders in broadcasting your brand message and promoting your service.

An influencer can be any celebrity, Instagram famous personality, or YouTuber. You can use them to deliver your message and create awareness about your brand through their social media channels.

But why influencer marketing is still ruling the digital marketing platform?

Influencers are speakers, and people observe them. Nearly 63% of the audience trusts in these influencers blindly. Their opinion matters to the audience a lot. This is why it still rules the digital marketing platform.

Due to this reason, many marketing experts and companies switch to the ads campaign with celebrities.

Visual Search hits the Platform

If you already use video marketing, then regular video marketing will no longer impress you. But another visual search will come into existence where people upload impressive images and get more visibility.

Not to surprise, Pinterest Lens bang on the marketing strategies. This comes with a new update as a lens, which is a visual tool for search that allows the audience to choose the image to search the product they are finding.

Pinterest, no doubt, is home for more than 2.l5 billion fashion objects. Moreover, to bring more advancement, they also bring Pincodes and a QR code technology that allows you to find the object and shop more efficiently.

Another visual search engine platform brings new updates like Google Lens to improve searching on the Google search engine. It will help in recognizing the landmarks and objects through the camera app.

Bing visual searching and CamFind will also rule the platform of digital marketing to make it more impressive.

Chatbots (The Consumer Services)

The Chatbots is the new artificial intelligence software that will act as the medium of communicating with the audience and assist them in accomplishing their goals.

This Chatbot is the new digital marketing update that helps to interact with the consumers impressively. Although you will have the same text windows, possible, you will get the audio interaction too.

By the time, this will help in collecting the data accurately, and that will improve the services that you provide to the users.

The Micro-Moments Empower the Marketing

The Micro-moment empowers the digital marketing platform in 2020. The moment when we turn on other devices to call an action on the services we need.

Usually, people make a quick decision when they need to eat something from the restaurant and what they want to purchase.

Thus, micro-moment in the year 2020 will come into existence where users use more devices to search on the things and take the information.

Final Thoughts In 2020, digital marketing will hit the next level. Now, as you are aware of the digital marketing process in 2020, you need an expert like Cyber ChordTechnologies. The

Read More
cyberchord March 20, 2020