SEO Techniques and Strategies To Increase Your Website’s Organic Traffic


SEO is the key parameter to improve the traffic on a site significantly. By implementing the sure-shot SEO techniques, one can have better brand awareness and grab more sales. 

Now, thousands of business individuals look for the best SEO techniques that help them generate traffic and become a SEO expert. 

According to a recent HubSpot survey, nearly 80% of website traffic is achieved through search engine queries. That’s why these SEO techniques are so important for the users. 

Having a presence on the top of the search engine pages aids in achieving the respective result. But the fact is Google algorithms constantly update parameters, so it is important to keep yourself updated with the best search engine optimization services

Google conducts more than 3.5 billion searches every day. In the U.S.A, nearly 78% of people search on Google before they buy anything online. Thus, this shows further search engine optimization importance. 

So, by achieving the rank on the first page of the search engine, you will always be in the limelight of Google and gain more visibility. Getting visibility means achieving more visitors and more revenues. 

Before we read further about the search engine optimization on Google, let’s pay some attention to these SEO techniques

What are SEO Techniques? 


The SEO techniques are broadly classified into three main broad categories, including: 

  • Off-page optimization 
  • On-page optimization 
  • Technical SEO optimization 

These search engine optimization services allow for better visibility on search engines and help design user-friendly sites. 

On-Page SEO Optimization 

On-page search engine optimization is the practice of optimizing the web pages to achieve a higher rank on the search engine. This SEO technique helps achieve organic traffic on your site. 

However, the on-page search techniques refer to both HTML and content of the page that need to be optimized. It is the opposite of off-page SEO optimization in which external signals and links are required to boost the rank. 

Off-page SEO Optimization 

Off-page search engine optimization refers to the strategies and techniques implemented away from the website to improve the website rank on the page. These strategies involve the optimization of the content by yourself and done outside the site. 

Technical SEO Optimization 

The technical search engine optimization is the process of ensuring that the website specifically meets all the technical requirements and Google algorithms to improve organic traffic and ranking. These SEO techniques include crawling, rendering, indexing, and website architecture. 

SEO Strategies to Increase Your Website’s Organic Traffic 

Getting organic traffic isn’t easy. Perhaps, there are no quick fixes that boost your website’s traffic and rank on the search engine. 

Generating organic traffic on your site is the most challenging task for SEO experts. Most importantly, these SEO techniques significantly require time investment and constant efforts to improve rank on site. 

People these days throw extra bucks to improve traffic on websites by implementing strategies and Google ads. Surely, you will get results, but what if you stop paying?

Will you get the same flow of audience and traffic on-site?

Yes, you will get, but it eventually stops if you didn’t invest in ads and the possibility is there, your traffic rate will decline. 

Here, you need to focus on these best SEO strategies to improve your traffic and get better revenues. 

Create SEO Friendly Content 

Being business individuals, you probably understand that publishing better content is great for search engine optimization. This will help in improving the rank on the search engine and get a higher place. 

However, creating only the content won’t give you a result unless you make it SEO friendly. The possibility is there; you eventually face the damage to your reputation. Your website is your brand face, and it must look impressive, engaging, and result-driven. 

Thus, it is essential to deliver SEO-friendly content that will help to increase the traffic on site. Making short paras and generating quality content is great for SERPs. This, in turn, stabilizes the traffic and boosts up your presence on the search engine. 

Grab the Low-Density Keywords 

Due to the intensive search on Google, everyone wants to rank on top of search engines. We need to place proper keywords on a specific niche and keep in mind about competitors. 


But people forget to do research and think that highly competitive keyword phrases help to achieve results. The fact is people fail to stand on the search engine page with highly competitive keywords. 


Instead of this, chase something easy to gain and deliver the best results. So, focusing on low competition that has long tail phrasing will deliver the fastest result and generate traffic. 


For example, if you are a digital marketer, then you should avoid ranking your website with this keyword. Probably, you will end up at the bottom of the search engine page but not on top. Instead of this, try to narrow down the search and use keywords like Digital marketer in Chandigarh.


Thus, by using a low competitive keyword, you will be able to get top rank on search engines and get the best results. 


Be Consistent in Writing 

Although there is no best time and day to publish the content on your site, you still need to write consistently to generate traffic. It is the best strategy for search engine optimization for beginners. 

Ideally, the more you write, the more you publish, and the better result you will get. However, it’s quite challenging to write consistent content and run the business at the same time. So, you can hire a content writer for your site to write consistently. 

If you don’t want to hire a writer, then try to publish two or three posts in a week to get a regular flow of content on your site. This further helps in building interest of the audience in your site as they get new updates and get an interesting post to read timely. 

Also, the consistent content updates on the site will leave a significant impression. Moreover, it helps to generate quality content on your site. 

Get Your Title Tags & Meta Tags Down 

The title tags, meta tags descriptions, and URL are the key factors of SEO techniques to optimize your website and get better results. Perhaps, this is the most important part of On-page search engine optimization. 

Writing the accurate title tags, metatags, and descriptions mean giving Google exactly what you want to explain or viewers what they are looking for. 

Many business individuals use different SEO plugin tools like Yoast SEO plugins, Ahrefs, and HubSpot SEO tools to optimize their pages and write better metatags. 

Do Guest Blogging, Not for SEO, But for Traffic 

Nowadays, guest blogging is proven to be the asset of search engine optimization. Writing a guest post on the other sites not only gives you traffic but also helps in boosting the visibility on search engines too. 

The inbound link you provide at the end of your post will divert the traffic on your site and achieve results. Publishing the guest post on high authority websites will help to boost up organic traffic. 

One must follow these tips for the guest blogging: 

  • Don’t do guest posting on various sites because not all the sites provide the same position on the search engine pages. 
  • Maintain the quality of the content and try to aim the major sites to generate maximum traffic.
  • Remember to do guest blogging on the websites with the same niches and have a decent audience that can become your follower. 
  • Don’t forget to promote even if you are posting on other sites. Still, it’s your responsibility to promote and grab the traffic. This will show your gratitude and seriousness towards another website where you’re posting. 
  • Posting content isn’t enough; you need to be consistent to post regularly and respond on the site. 

Serve Google What It Wants 

When the thought is of having organic traffic, Google is the king who serves you what you want to have. Unfortunately, many business individuals always try to impress the Google algorithm by implanting SEO strategies. 

But they forget that if you apply wrong SEO techniques, then the possibility is there, your site will not rank on SERP and be indexed well. So, to impress Google, make sure to follow these tips to achieve the best place:

  • Avoid building irrelevant links or cheap links. 

  • Don’t pay for inbound linking entirely. 

  • Avoid using unnecessary anchor text. 

  • Avoid publishing low quality, stolen, and scrapped content on the site. 

  • Be sure to publish only high quality, relevant, and unique content that users want to read. 

Over to You 

These SEO techniques and strategies play a crucial role in achieving the top rank on the search engine. However, implementing the right strategies by yourself and achieving results is difficult. You need to have the best digital marketers and SEO services providers to achieve the result. 

To meet your SEO needs, Cyber Chord, the most significant digital marketing agency, provides the result-driven SEO techniques and strategies for the websites to boost organic traffic. From organic traffic to top rank and quality content writing, Cyber Chord has the best solutions to serve all your needs. 

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cyberchord September 3, 2020

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