What Is Typography And Why Is It Important?

Typography refers to the art of arranging text and letters in a way that they look attractive and relevant at the same time. Typography also helps to enhance the readability of the content on a website. Typography involve font style, appearance and structure of the website. Typography is essential to convey idea and message of the website to customer. Typography also makes text easy to understand and interpret to another people.

Before modern and digital era, typography referred to a form of craft associated with books and magazines but nowadays, typography relates to digital world and it is also important part of digital world. Internet bought new changes to typography and now It has completely changed the definition of typography as well. Nowadays, designers and writers have numerous fonts and options available. Through this option they can enhance their skills. Typography is more diverse in modern world.

Typography is very essential aspect of the website. It also plays important role in enhancing the user experience and user interface. A good readable website will automatically be appreciated by everyone and if your website has good customer base it will bring a big boost for business as well.

Different Elements of Typography

As, discussed earlier there are different elements of typography and if these elements are followed by web designer, accessibility and user experience of a website will be improved in short span.

Fonts and Typefaces

FontThere is always a confusion between fonts and typeface. Usually people treat both of them as same. Many people also treat these two as synonym. However, it is not true, a typeface is a design style of different characters whereas font is a representation of text. In other words, typeface is referred as a group of related font and fonts refer to different weight, style and width. Serif, sans-serif and decorative are different types of typeface. Decorative is most less used typeface whereas, sans serif is most commonly used typeface. A good designer will never try to use more than three typefaces. Mixture of serif and sans-serif is commonly used for websites.


As we all know consistency is the key, and keeping your typefaces consistent help you avoid confusing and messy interface. As discussed earlier, typefaces convey a message and a good message can only be conveyed if the text is same. Although, it is quite good to have a hierarchy but it shouldn’t make content confusing and irrelevant. This is why different organizations choose an expert to perform these duties and create a typography because there are different parameters that need to be followed accurately


Contrast is also essential aspect of typography as it is also used to convey message to readers. Good contrast makes your text look interesting, meaning full and attractive. Different designers use different typeface, style, color and sizes are different aspects used to create impact on the website. These color contrasts are attractive for eyes and it enhance user experience as well. Moreover, different fonts with mixture of different color also impact the mind of viewer at first look.


Whitespace referred to the space which is left around the text, this white space is also called negative space and this space should not be left. There are different graphics, images and text which is used to minimize this white space. So, whitespace should be of minimum amount. This white space will attract customer towards the content and make it attractive. Whitespace should be used carefully because it enhances attractiveness of website material such as images and text and it also make website more professional.



One of the most exciting and useful elements of typography is color. Color is the element where a designer can make the required changes up to any extent. However, text color is really difficult to change as it can impact whole website readability. Color has three aspects which are value, hue and saturation. A good designer must use all these according to the requirement and also maintain a balance between the three to make website look good and attractive. There is always a color scheme in a website that need to followed, in case the color scheme is broken the interest of the reader might also break because the content will be not eye pleasing any more.


Alignment in typography makes sure that content is aligned in systematic way. It is very crucial for a website because a well aligned content is always easy to understand and read. Many website designers create margin to make sure that their header, text and logo can be seen comfortably. Alignment make things look simple as well, well aligned text and images are key source of user experience and user interface. For example, aligning your text to the right will seem illogical for readers who read left to right.


One of the vital aspects is to establish a hierarchy. Hierarchy helps to create distinction between the text that should be seen and noticed before other content. There should be primary heading, secondary heading and tertiary heading followed by body text in a good hierarchy. In an age of short span attention spans bought by social media, designer create different typefaces which can convey more information in less time.

Importance of Typography

Usually many people misunderstand typography as an activity of choosing beautiful fonts only, but it is not so true. Typography is a process to provide and establish strong hierarchy. It also provides a graphic balance to website. Typography improves readability and accessibility of the website.

Convey a Feeling

Typography in a website is used to convey feeling, font style and size are very essential for a website because typography defines target of a company. For example, a person might never choose unprofessional font style and irregular size over professional and well managed design. This is because a well-designed and professional typography website will always convey information in a serious and important manners as compared to unprofessional typography. So, a typography should be selected after keeping these few things in mind.

Brand Recognition


Good typography not only provides a good personality but it also provides your brand a recognition. Unique and consistent typography help your business establish a better customer base. A good customer base enhance trust of the users and it also helps to carry your brand forward. Apart from this, customer base is also hub for brand reputation which is necessary for every business nowadays.

Influence Decision Making

Typography also impacts decision making of the website, it provides the effect that users are able to understand the message. Attractive typography will automatically impact mind of the viewer and it will also manipulate the customer. It will also influence the decision of the customer in the favor of website. This is why typography is always considered as a prominent method of enhancing customer base and trust.

Attention of The Readers


Good typography is the major aspect which is going to decide whether the customer will stay for a longer period on your website or not. It is very crucial for a website to be stimulating and memorable by customers point of view. Typography plays the most crucial role in this process. If your text is attractive and understandable it is surely going to stick in customer’s mind for a long time and that particular person will love to visit your website again for better user experience.

Creates Harmony

If a designer is designing typography in same patter throughout the website for it creates harmony. A harmony is very necessary for any website and its pages. Harmony is one of the leading features used in typography design. Harmony always help an individual to know more about a website and it also make website look more attractive from a customer’s point of view. Alignment of fonts in a correct position makes your presentation better and influencing. This is why harmony is very necessary for a website to enhance engagement with different customer.


So, these are some of the point of typography that states the importance of it for a website. It is quite clear that typography is as important as design and template of the website. There are different elements that influence the website accessibility and customer experience. So, one should be very careful regarding the typography. To create a good and accessible website for your business typography is key factor, and in case you need an expert for your website, Cyber chord technologies is here to help you find the solution of your problems.


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cyberchord February 29, 2020

Digital Immigrants And Digital Natives

It is often said that, humans have changed the technology but it is unsaid fact that technology has also changed human acceptance towards the marketing strategy for their businesses.

Do you know there are numerous opportunities to promote your business and boost your sales?

Yes, not just NEWSPAPERS, TELEVISION, RADIO, PAMPHLATES etc., but it’s through digital platforms like FACEBOOK, INSTAGRAM, GOOGLE etc.

Like most of the things, methods of marketing have changed with time. Advertisements can be seen on every web browser. Promotions techniques have also developed, more people are now following these methods. Digital marketing has become the new face of marketing but still traditional marketing has its own importance and it is followed by many organizations.

Organization, companies & individuals who are still using newspaper, hoardings, magazines, television and radios for promotion of their business and sales are referred as “DIGITAL IMMIGRANTS”.

However, companies & individuals who are using social media platforms such as facebook, instagram, Google etc. for promotion of their brand presence and sales are referred as “DIGITAL NATIVE

As discussed earlier, Digital marketing and Traditional marketing both have their own importance and this is why people choose them as a way of marketing.

Benefits of Being a “DIGITAL IMMIGRANT”

• Growth of Small Businesses


Digital marketing not only offer growth to business working at large scale but it also provides opportunities for small business owner to promote their business at same level as large business do with same amount of investment.

• Brand Reputation

Another benefit that Digital marketing offer to business is brand value. Digital marketing helps a business to enhance their brand value by promoting them online. Nowadays, individuals like to buy what they see. A good reputation and brand value will automatically enhance your customer base.

• Audience Reach


Every business or organization work to have a strong customer base and digital marketing is one of the best options to have wide customer base. This customer base is not limited to local areas, it also helps you to reach your business to individuals far from you and enhance your business reach as well as customer reach.

• Tracking

Beside communicating with customer Digital marketing also help you to track your potential customer and let them know about your services. This also makes your business flexible and let you make change according to the need of the hour.

• Cover Wide Information

Digital marketing helps clients to know many things about your business with just one click. Apart from this, it also help them to ask queries from you related your business which you can answer instantly and build your trust over them.

  • Growth of Small Business
  • Face To Face Interaction
  • Brand Reputation
  • Reach Target Audience Quicker
  • Cover Wide Information
  • Less Expensive Options
  • Tracking
  • Don’t Require Any Expertise
  • Audience Reach
  • Higher Conversion Rate
  • Solving Customer Problems


To conclude, both marketing strategies have their own importance and they have different features but it always good to try new things and innovations. Digital marketing is a platform which provide wide quality of services for business and organizations. So, every business should try this and explore more about their business and if you need an expertise for this work CYBER CHORD TECHNOLOGIES is here to help you answer your queries.

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cyberchord February 26, 2020

Tips For a Successful Local Business Website

Websites are a crucial aspect of local business nowadays, there are different designs and templates that are followed by local business organizations for their website. Customers also access websites from different devices so, user interface and user experience designs have become essential part of a website.

Local business websites, in past time used to focus on optimized content techniques for a better ranking of their website. However, nowadays the trend has changed and there are many other aspects such as user interface and user experience that are much needed for a successful website. Apart from this, prototyping and wireframe are also important for a successful local website.

User experience refers to the amount of satisfaction that a client or customer gets while accessing your website. So, it is very essential for any website to have good accessibility. To enhance user experience there are different tips that a local website can follow.

Different Tips For a Local Website For a Good Accessibility

  • Payment System

    Payment system in a local website is an option which is essential for both website as well as customer. This option allows customers to make purchase. An integrated payment system is a good option for any business. There are some steps that can help you make your payment system attractive and same at same point. If your payment section matches your website design it will automatically enhance the attractiveness. You can recreate your payment section according to design of your website. Different options such as buttons, text fields, drop down and other elements can be formed according to the website design.

  • Maps

    Maps on a website also increase user experience and user interface. Different business websites have different kinds of maps according to the service business is offering. Some of the local websites use simple embedded map while some prefer to have a tailored content with a map API. These different maps are used for a better customer experience. Maps will help customer to find the exact address or location of your business. Designers of the website should use SSL to enhance the security of the website. This option will help customer to be safe while making any payment. This safety measure will automatically increase the reliability of the website as well.
    There are different suggestions of maps which include

    • Google maps
    • Bing maps
    • Apple maps

    These are different map providers which are commonly used, Google maps are most preferred maps as it is used by most of the people. This is why, most of local websites also prefer to use google maps.

    Another important aspect that a local business website needs to keep in mind are size and location of map on a web page.
    You should make sure that; customer gets all the required information from the default size of map. Zoom in and Zoom out options are also important because customer might access your website from a small device and screen size can vary in different devices.

    View is also essential, you can either choose satellite view or map view. Map view is simple and easier to load whereas satellite view is heavier to load but provides clear picture.

  • Call To Action

    There are different options on website through which customer can contact you and most important among these options is CTA or call to action. For a local business CTA is important because it helps to increase conversions for a business and it also increase customer base.

    A good call to action button should contain wisely chosen words, you should make sure that sentence is neither too long nor too short. Strong, relevant and effective words is a popular way to attract customers. Effective tag line will automatically have a strong impact on customers.

    Apart from this, color contrast is also crucial for call to action button. The page should be designed in a way that call to action button is visible properly to customer and visitors on the website. Another important aspect is heat maps; heat maps help to find how many times Call to action is converted. You can use different templates of CTA and find out best for your website.

  • Prototyping and wireframing

    Prototyping and wireframing are also important for a local business website. There are thousand of tools which helps a local website. Some of these tools can be downloaded for free while some are paid tools. A proper working prototype should be created before the website is launched.

    Different ways can be followed by a website to make prototypes and wireframes. All design process and coding-based mockups can be also used. A good prototype will automatically fix the niggles in a website and also enhance strategy of website. Moreover, a good prototype and wireframe will help your website grow and you will be able to witness a new website for your business.


    So, these are some of the tips that a local business website can use to make their website attractive as well as effective. User experience and user interface will automatically improve once these changes are made to a website. We as CYBER CHORD TECHNOLOGIES focus on these aspects to provide better results for any organization by creating a unique and accessible website for their business.

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cyberchord February 24, 2020

How SEO Improve Your Brand Web Accessibility

Accessibility of a website is essential for any business. Customer satisfaction also plays a crucial role in the well being of business and a customer will only get its satisfaction if he can access the website with ease. Different factors and terms are used by different organizations to enhance the accessibility of their website. Even some companies appoint a set of experts to increase sites accessibility. This group of experts has specific knowledge in their respective fields to enhance the accessibility of the respective website.

Apart from this, this specific knowledge includes both practical and theoretical knowledge which is essential for business. This knowledge with the mixture of modern techniques helps business and organization to attain a certain level of web accessibility which is required for any business organization. Many technical and non-technical inputs also play crucial roles to make a website easy to access.

Now the question is why a website needs to be accessible? And the answer is the same ‘for a better customer base’. Different people will visit your website and look for certain things but your accessibility will decide whether that person is going to be your client or not? Accessibility of your website will be your first impression of the customer mind and key factor for your customer base.

There are different factors and techniques that attract relevant customer base for your website and make them ask for your service. Some of the factors essential for having a good accessibility are-

Before reading the content, services or anything on your website any visitor will look for design in the landing page. It is obvious to say that if your landing page is attractive and colorful, visitors are going to surf further. In case if the customer found it boring or irrelevant the customer will automatically look for other competitors. So it is very essential for any business organization to make sure that their designs are simple yet attractive to be understood by a lame person. It will directly enhance the user experience of your website.

1. Title Tag


Whenever a person is going to search for your services or product Google will surely recommend some of the common searched options. Title tag refers to the title visible on the browser and on your search engine. Hence it is very important for any organization. If your title tag is not simple and understandable it will directly affect customers and customers will not spend that much time on your website and it will also affect your website negatively.

2. Content


A person is never going to opt for your services until that person understands your services. Content of a website is as crucial as design on the website. No one is interested in reading long old paragraphs, so it is very essential for a website to manage their content in a way that every individual visiting their website is interested in their website. To make this happen content should be divided into small paragraphs to enhance the readability of the website. A good reading score means that more people will be able to read your website easily and understand it easily.

3. Header

Header tags basically define the order in the form of ranking of a website. It can be related to different paragraphs according to services mentioned on different pages. Header tags are stated in six different levels from H1 to H6. It is very essential to put all these tags according to the website, because one wrong header tag can affect the presentation of the whole website. This is why different organizations and agencies appoint expert web designers to maintain and create a website.

4. Alt Text


Alt text refers to the text which is used as specification in images. Alt text helps to provide textual alternatives to the visual pictures available on the website. Different organizations make mistakes by comparing alt text to caption. A caption is mentioned below the picture but alt text is not mentioned below the picture. It is a back-end link which is not even visible to the customer. But nonetheless it is essential for websites because it helps different search engines to find relevant results according to the search of a particular person.

5. Anchor Text

Clickable text on any website of any organization is because of the anchor text. There are different formulas and text that are attached with the text to make it clickable and interlink with other pages of the website. Anchor texts are the same as header text and it is used to connect different pages relevantly. A well managed and presented text enables different customers to navigate easily on website. It is also very essential for a website as it enhances the customer experience.

6. Video Context


Just like images and content video content also plays a crucial role in creating a website. Visuals are also an important part of websites as they help customers and clients to visualize your website and create a better part for the customer. Video context should not be that much as compared to normal text or quantity but it holds a specific grip in creating a better and user friendly website.

7. Other Components

We always keep considering the fact about the key components of the website, but there are other many miscellaneous factors that are essential for any business. These different factors together have a major impact on the website accessibility. Factors such as speed and CTA are essential because these factors also make websites more accessible for a customer.


So these are different components that make websites more accessible and co-operative, but as we discussed it is not a cup of tea for everyone so you need a team of experts who can help you deal with all these queries. Talking about experts there is one expert that comes into mind which is cyber chord technologies. In case if you need any help regarding your web accessibility contact cyber chord (best digital marketing agency in Chandigarh)

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cyberchord February 19, 2020

10 Reasons Why You Need A Website For Business

Websites nowadays act as an interface for customer and business. People across different parts of the world are connected through websites. Apart from this website also helps different organizations and businesses to interact with clients across the world. Different businesses have different services and products and it is very essential for any business to provide regular updates of their products and services to customers. Nothing can do it better than a website.

Furthermore, websites also help to enhance brand value of any product. Better brand value means better goodwill and better goodwill will directly enhance the customer base. So, another useful aspect of having a website is having a wide customer base. Websites also contain different types of color and images that also attract customers and clients through their visuals.

Now the question is what kind of business should have a website? And the answer to this question is ‘every business’. It is said to be true that websites are useful for business of every scale as they don’t have any terms and condition regarding the business investment or size. So this makes websites more essential in today’s world.

Importance of a Website For Any Business

1. Global Presence

Having a business might help you attract local traffic through your goodwill or local words. It may also provide you a good reputation in your hometown or local business area. Whereas, having a business through a website will mark your global presence. As said earlier, websites help business to reach more people and attract more traffic for any business. Every business work for profit and growth and global presence will directly improve your growth and sales.

2. 24*7 Visibility


Most of the restaurants and café’s are open 24*7 nowadays, but every business cannot be the same as these both. Although, a business can be visible 24*7 and that can happen with the help of the website. A website helps a business to be active 24*7 and interact with people across the globe. In addition to this, websites also help individuals to ask queries and questions from business. This also enhances the reach of the business and helps business to grow.

3. Sales


Every business has an objective and goal that they are working to reach. Every day different meetings and activities are done in different organizations and companies to meet their goals. Most common goal that a business focuses on is sales. Sales have a special importance or we can say the most important thing for any business is their sales. The more they sell the more they are visible. Hence, here websites are most useful; websites help organizations to increase their sales by promoting them online with different tools available on online platforms.

4. Efficient Nature

No business will agree to spend money if they are not getting results and there can be nothing better than getting results with small investment. Here, websites play a crucial part. There are different ways of getting and maintaining a website efficiently. There are even different software such as WordPress which directly help business and organizations to build a website at an efficient cost. Website designers and experts know how to use this different software and create a website for any business.

5. Remoteness

Uncertainties are a part of business and every business is aware of these uncertainties. Sometimes there are situations when an owner might not be available at a business location. At that particular moment websites help that owner to keep an eye on business and customers. This also provides flexibility to a business as it can be operated from different parts of the world enhancing the accessibility of the business. So remoteness is another crucial benefit that websites provide to any business.

6. Professionalism

There are different types of businesses that are operated in different regions of the world and these different businesses can be of different levels but this is not going to affect your business anyhow. Doesn’t matter if it is a website of a big business tower or a website of an individual sitting at home, your website is going to provide professionalism to your business. A professional website will automatically attract a large customer base and enhance your business value. Hence professionalism of your business is directly proportional to your business value.

7. Credibility


It is obvious to say that modern world customers are sensible enough to select original services rather than duplicate. Having a website will help you increase credibility of the business and help you have a good reputation among other competition. This also makes sure that your business is real and not fooling around people. But this has nothing to do with your appearance so color combination is a totally different part.

8. Customer Support


It is easy to clear queries and questions of any customer while interacting personally or face to face but the question is how you can do it through a website. So the answer for this question is simple. There are different options that a website provides to customers to interact with business and know about its services. Options such as CTA (call to action) and FAQ (frequently asked question) helps customers to know about basic details and services of any website. So these options also play a crucial role in enhancing the customer base of the business making websites more useful for any business.

9. Modern Technology

Way of doing and running business kept changing over the decades. Earlier people used to promote their business through traditional methods of marketing by publishing articles in magazines and pamphlets on roads and walls. Although, the importance of magazine and newspaper advertisement has degraded drastically and so does traditional marketing. People are more attracted and interested in digital marketing and Website is a part and parcel of digital marketing. So this modern way and technology has helped shape the way people do their business and reach customers across the world.

10. Components of Website

Having a website or building a website is not as simple as it appears. There is a team of technical experts working behind the creation of the website and making it a successful one. There are different components that join together to make a successful website and these components after that make a website successful and creative. So it is obvious that these components are essential for any business because a variety of components are helping businesses attain their goals.


These are some of the factors that state the importance of a website for any business or any organization and if you are looking for a website for your business Cyber chord (best digital marketing agency in Chandigarh) can answer your question and provide you results. Our team of experts with their practice of years is here to help you provide a website which will help your business be unique and grow in this competitive world.

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cyberchord February 18, 2020

Why Digital Marketing Is Better Than Traditional Marketing?

Traditional marketing is the oldest form of marketing. It is the first parameter from where marketing and advertising started. People at that time used to make a lot of efforts to promote their brand and its value. Different methods such as newspaper, television, radio, weekly magazines and billboards were used by companies and organizations to enhance their business value.

On the other hand, digital marketing or online marketing refers to a wide range of marketing that covers a major part of the society nowadays. Apart from this digital marketing is also more versatile and unique than traditional market. Digital marketing is also the technique of the modern world and that is why it is more acceptable nowadays.
However, every coin has two sides and so does traditional and digital marketing. There are different factors which can state that digital marketing is a better option for the modern world.

Different Benefits of Digital Marketing as Compared To Traditional Marketing

1. Cost Effective


Traditional method of marketing involved a lot of cost due to surge in prices of newspaper ads and television ads. This meant that only businesses of large scale can afford them. Whereas, digital marketing doesn’t involve that much cost which makes it more suitable for every business scale. Thus it is said to be true that digital marketing is a cost effective and relevant method on the basis of investment.

2. Easy To Calculate

Another benefit of digital marketing over traditional marketing is that it is easy to calculate and easy to measure. Different digital marketing software allows different organizations to keep a track on their customers and users. In traditional marketing, companies and organizations have to wait for weeks to get results of their advertisement. However, digital marketing provides maximum results within a short span.

3. Remote Nature

another. Online advertisements are very easy to access as they can be shifted from a page to another with a click and it can be shared with multiple people through social media. On the other hand, traditional marketing includes pamphlets which were not that easy to move and were accessible in a small area.

4. Better Customer Relation


Digital marketing allows you to have better customer relations with clients all over the world. People can share easy feedback on your website. Apart from this they can also post different reviews on your sites according to their preferences. This directly enhances the response of your website. Traditional marketing however doesn’t have that much interaction with customers and doesn’t allow you to engage with customers. Digital marketing also offers chat options whereas traditional marketing doesn’t do it.

5. Every Field

Digital marketing on the one hand covers all the aspects and it also covers different marketing scales. There are different packages and offers that digital marketing agencies offer for business of different scale. Traditional marketing doesn’t contain this feature and there are same scale plans and that too at higher cost as discussed earlier. So even here, digital marketing wins over traditional marketing.

6. Faster Results

Results are the only thing marketing is being done for. There is no doubt that traditional marketing delivers results and delivered results are pretty much accurate. But they cannot simply compare with online marketing because of the speed. In this growing world with new technologies. Digital marketing directly delivers more results and faster than traditional marketing which increases the publicity of any organization or company.

7. Brand Image


Digital marketing plays a crucial role in building a brand image as it covers a wider area. Promoting your business online means that you are working on a large customer base and you want to target more audience. Unique website design and templates provides you an image that simple newspaper ads might not. Apart from this, color combination also plays a crucial role in creating a brand value. Traditional marketing will never provide this much facilities and uniqueness for a brand value.

8. Return on Investment

We have been talking about low cost of digital marketing as compared to traditional marketing but we didn’t talk about return on investment. Another important benefit that digital marketing delivers is return on investment. No marketing strategy can deliver those results that digital marketing delivers due to consistent and accurate results.

9. Targeted Audience


In traditional marketing it runs in a particular area or field but in digital marketing it reaches the set of audience an organization wants to target. After considering all the factors a particular set of audience is targeted and after that different social media are used to reach that audience. Hence relevant customers are attracted towards business and scale of business in enhanced as never before.


So these are some of the factors that prove that digital marketing is far better than traditional way of marketing nowadays. It also states that people are more serious about digital marketing as a business strategy as compared to traditional marketing. It is obvious to say that the key reason for this change is less cost and wider range. Considering all the things if you are also looking for a company which can help you grow digitally Cyber chord technologies is what you need. Contact cyber chord for better results because we are best digital marketing in Chandigarh and Mohali.

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cyberchord February 17, 2020

11 Web Design Tools Used By Web Designer To Design a Website

We always keep discussing the importance of websites but never the importance of different tools used for designing a website. There are different tools used for designing and arranging content on the website. Some of these tools are free while some of them are paid.

These different tools help in different activities such as:-

  • Editing and arranging content
  • Editing pictures
  • Editing template of website
  • Adding videos

So these are some of the activities that a designer can do with the help of different tools. There are thousands of tools available to design a website but not every tool is trustworthy.

Different Trustworthy Tools For Website Designing

1. InVision Studio


InVision studio basically covers all the aspects and it also comes with a variety of options and interfaces. InVision studio includes tools for different design of prototyping and working with different tools.

Strength of InVision studios lies in prototyping, responsive and collaborative design. Apart from this, there are different animations and transitions you can include as well while using InVision studio. In addition to this, one can also avail the benefits of creating number of artboards and studio layout engine will help you adjust the screen automatically.

Image Source : Invision


2. Adobe XD


Adobe XD offers best services for digital projects under the goodwill of Adobe creative cloud suite. But Adobe XD isn’t the same as Adobe and there are some changes in it as well. However if you compare Adobe XD to other tool in the market it will surely lead and also Adobe is worth for UI design

XD has different drawing tools that help a person to make and draw different types of pictures. Apart from this, you can also import your work done on Photoshop and illustrator. In addition if you are already using other Apps of adobe, some features will be similar to that of other apps.

Image Source : Adobe XD


3. Figma


Figma is basically a design tool that helps a designer to collaborate multiple designs in one frame. It is very effective compared to other tools. It is usually available in browser, windows and Mac. Apart from this, there are both free and paid versions available for users.

Some of the outstanding features of Figma are that it has a similar USP as sketch and as discussed earlier it helps designers to use multiple design making it more effective. Furthermore, Figma is also useful for quick mock MVT’s.

Image Source : Figma


4. Proto.io


Proto.io is an application that helps prototype to convert fully rough data into fully fledged designs. This tool also provides a wide range of options for your project including different animations. At the initial stage you can start by hand-drawn styles and enhance them further with your creativity. You can also add plug-ins which helps you to use different applications in one app.

Furthermore, there are groups of different demos available to start your training. There are some features that are recently added to proto.io which include asset manager, develop guides and the ability to record your prototype.

Image Source : Protoio


5. ProtoPie


ProtoPie is a web designing tool that allows you to create complex interaction and help you design ideal end function. ProtoPie doesn’t require any code hence it is easy to use an app and it has the ability to control the sensor of smart devices such as sound, tilt and 3D touch.

The new version of ProtoPie has two new features that include editable SVGs which you can add to your screen and now it also helps in finding distance between two layers upon selection. Keeping an account of your project, it is a great tool for encompassing native apps.

Image Source : Proto Pie


6. Flinto


Flinto is an application tool that helps to create a unique interaction with designs. There are a number of gestures and features that you can use to compare your recent and last work. Flinto also helps you to identify the difference between the works you have done. Thus it is very helpful for an ordinary person.

Although, Flinto is iOS software, it will soon become familiar once you start to use it. It has an online process of online documentation making it an easier website.

Image Source : Flinto


7. Sketch


Sketch is software mostly used by MacBook users. It is a lightweight UI/UX tool used by modern designers. It is more like adobe Photoshop, the main difference is only prototyping and it also holds the highest share in wireframe and prototyping space. With a size of nearly 20 megabyte, it doesn’t need many resources.

To use a sketch, one has just to buy a license and renew it yearly. It is one of the greatest software for most app designers. To edit photos, you might have to combine this app with other tools such as Photoshop or Adobe illustrator.

Image Source : Sketch


8. Axure RP


Axure RP is a complete tool for designing and most of the professional designers prefer to use Axure RP for designing. It gives you all the options from initial point to finish helping you in designing your website. However there are some limitations in Axure RP.

Beside prototyping, it has features for mockups, flowchart and graphical documentation. Axure RP also helps you in coding if you are a coding lover. It has all the design needs that a designer needs and it depends upon your creativity how to utilize it for a better experience.

Image Source : Axure


9. Canva


Canva is software used for creating images, making templates and drawing banners quickly and easily. Canva is free browsing software which can be used by both professional and unprofessional designer. It is easy to use software with effective templates making it useful software.

Even professional designers recommend Canva as software because of the content available. There are both paid and unpaid themes and images available according to the use of a particular designer. Apart from all these qualities Canva offers a wide range of verities in design making it more flexible application to use.

Image Source : Canva


10. Marvel


Marvel is basically software which contains all the features of designing, prototyping and collaborating to help any team in designing. Apart from this, it also helps you to synchronize your design from other tools and even from Google drive. Hence it provides you a lot of options for your designing.

Furthermore, you can also add different designs from different tools and increase the level of animations in that. After inserting and using marvel one don’t need to worry about using an after effect for their design.

Image Source : Marvel app


11. UXPin


The last but not the least designing tool in our list is UXPin. This application is available for Mac, Windows and browser. Other designing tools usually act as interaction by joining different elements but UXPin helps you to work with different logics and components.

Recently API request is the latest addition to UXPin’s interaction capabilities. This feature helps you to have an application that shares your product within your design tools without any need of code. Nowadays UXPin is one of the most famous and engaged software used by website designing companies for designing their tech products.

Image Source : UXpin



As we discussed all these software these are some of the applications and software that are used by designers to design their application and make sudden different changes. Top most giants also prefer to use some of this software for development of their website.

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cyberchord February 10, 2020

10 Tips To Enhance The Storytelling In Your Website Design

Stories play a crucial role in the up-bringing of any person. From childhood to adult age we are taught different stories. Some of these stories teach us moral while some give us information. Every story has its own importance and lesson. Way of storytelling has changed over the years from newspapers and magazines to digital and visual.

Today the internet is leading the world towards new opportunities. In this modern era, the way of storytelling has also changed for business and now stories are told through websites. Although it is never easy to increase storytelling, there are some tips to improve storytelling of website design.

Some Tips To Improve Storytelling In Your Website

1. Images

It is obvious to say that images are an important aspect of storytelling. Images are a good way to make your story visual to people. A person should always prefer images over text and number because images are visuals that help any person to understand your story better. If you have visuals on your website it is obvious that more people will like to visit your website.

2. Background Images

Another important aspect that affects the storytelling of a website is background images. Colorful background images make your website more attractive and drive more traffic on your website. These website don’t have to do much of work. The only work that these background images are assigned is to stay in background and attract more people towards their content. These images can vary from focused to blur according to the requirement.

3. Content

One of the most important factors that affect the storytelling of any website is content or choice of words for the website. Content also defines your website traffic as well as your target audience. A company or an organization should make sure that content is not too lengthy and have brief information. A well written text will automatically be easy to understand.

4. Examples

Examples are also a very important part of storytelling. Sometimes people might not understand your content with the help of your text or images. So at that time examples played a crucial role in storytelling. Examples portray a better idea of your website. In addition to this, sometimes examples can be relatable to people making website storytelling more relevant. There can be different examples and illustrations. Some of them can be professional while some can be humorous.

5. Parallax Scrolling

Parallax scrolling is the most trending way of storytelling in web design. Basically parallax scrolling. This technique allows different people to scroll through different layers of the website and these layers also respond in a different way for the visitor. In parallax scrolling images on a website is stable and content acts as a medium of storytelling in different ways.

6. Videos

We are taking visuals as the most powerful storyteller for any website but how can we forget about videos. Videos are the most powerful source of storytellers as they contain both visual and audio to describe the visuals. Another important part of video is that videos contain different transitions and effects which make it more attractive and eye catching.

7. Interactivity

Having small interactive on websites enhances throughout your site and it helps to increase personality and establishing interest. Interactive refers to different effects over websites to increase the interest of people. Interactive includes special effects which have special capabilities. Interactive can also be in the form of pop-ups that appear when a window or slide is opened by any viewer.

8. Answerable

While scrolling any website, we see there are a number of questions that arise in any customer’s mind. It is also obvious that they will be extremely happy if their queries are answered quickly, So there should be an option always available on websites to answer the question of the customers to enhance user experience and improve the story telling of your website.

9. Sharing Option

There should be an option available in your website through which your users can share your website. It means if there is an option available it would be easy for any client to share a website to other users. It will directly enhance the customer base of the client. Share button should contain options to share your website to different other sources and other social media sites.

10. Call To Action

Apart from sharing and answering queries, there should be an option of call to action. This option will enable clients and customers to contact or enquire about any services with the help of a call. By tapping on this option client will be able to contact you through a call. This will make clients more comfortable while sharing their problems and queries. It will also give them a sense that companies or organizations are ready to help customers.


To sum up, these were some of the tips that can help you enhance the storytelling of your product. However, it might be difficult for an ordinary person to operate and do these changes and they might even require any expert. Here at cyber chord technologies we have those experts who can help you improve storytelling of your website because we are best website designing company in chandigarh


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cyberchord February 7, 2020

8 Tips To Enhance The User Experience Of Your Website

Everybody nowadays knows the importance of a website for a business. Website is the basic platform for a business and businessman to attract more audience towards business. Apart from this, website also acts as a medium for businessman to provide information to the customer regarding their services and products that a business provides.

In short we can say that most of the businesses nowadays depend upon website for their business. Hence it is very important for a business owner to have a website that is user friendly and that increase the experience of a user while they are exploring the website.

What Is User Experience?

User experience basically refers to focusing and having knowledge of what users need and want. Apart from this, user experience take business goals and objective into account as well. In simple words, user experience refers to the level of satisfaction a client gets after scrolling your website.

In other words, a good user experience mean:-
• Client visited the website
• Looked into different services and products
• Understood the perspective of your website
• Choose you for the services they need
Now the major question is what is the importance of user experience?

Importance Of User Experience

It is obvious to say that a website is identity of any business. Before people opt to your services they will look into your website and they will only choose your services if they had a good experience while scrolling your website.


So, it means that your website decides whether the customer is going to take your services or not. Keeping all these factors in mind we can say that user experience is very essential for any business.

Now as we have understood the importance of user experience the question that should be asked now is how we can improve user experience. There are different tips and tricks that a business owner can use to improve user experience.

Tips To Improve User Experience

1. Relevant Headlines

To increase the customer experience it is very necessary for a business to choose relevant headlines for website. Relevant headline will increase the readability score and also help customer or client to have a better understanding about the products and services of any business. However, attractiveness also does matter so it’s very important to keep a count of both the aspects.

2. Relevant Images

Only headlines and wording will not impact or increase the user experience, relevant images also play a crucial role for a better user experience. It is obvious to say that visuals matter for any website. Adding relevant images according to the text will help any client or user to under text as well objective of the website.

3. Paragraph Length

Another important aspect or factor that determines a good user experience is paragraph length. It’s very important for any business to keep an eye on the paragraph length. No customer will like to read long paragraphs as they may be hectic sometimes. So, it is very important to use the white space to perfection and break single paragraph into small different paragraphs to enhance the readability.

4. Mobile Friendly

In this generation of smartphones, not everyone will be scrolling your website on laptop or computer. So, it is very important for a website to be mobile friendly. It means that your website should load and work at different servers. This factor will also affect the traffic on your website resulting in better user experience.

5. Page Loading Speed

Slow speed will lead to irritation among the customer and irritation will directly affect the user experience. So it is very important for a website to have a good loading speed. A good loading speed will help customers to look at more parts of the website in a small period. This aspect will directly enhance the user experience resulting in better traffic for the website.

6. Remove Error 404

It is very important for a business to not have error 404. Error 404 basically stands for an error of page not found. Even if one page among all the pages has this error it will impact the performance of the website resulting in less great user experience. So it is very important to not have any errors.

7. Attractive CTA

Attractive CTA or Call-to-action refers to the process of having an attractive way for customers to contact you whenever they need something from you and your business. It refers to the option available on your website. It can vary from whatsapp contact to call or mail. An attractive CTA will help to increase user experience for your website.

8. Hamburger Icon

Hamburger icon plays a crucial role in increasing user experience. Hamburger icon reflects that there are many other things to know on the website. Apart from that hamburger icon helps an organization to have more space for the website. Hamburger icons help to engage customers for a longer period of time as they can operate different things on a website.


To sum up, user experience is one of the most important aspects of any website to enhance customer base. Howsoever, only an expert can handle all the parameters of user experience. So if you want to enhance your customer experience contact cyber chord technologies today because we are best website design company in India

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cyberchord February 5, 2020

7 Best e-Commerce CMS Platforms To Build Online e-Commerce Store

E-commerce has grown to its peak in the last few years and it is expected to grow more in upcoming years. An e-commerce CMS is an essential part to create an online website. There are some platforms through which you can use in 2020 to boost your sales and make your business successful. In this pressure CMS plays a crucial role, but the question is what is CMS and what are its features.

What Is CMS?

CMS refers to a content management system. First responsibility of CMS is to manage and adjust the digital content. This system helps owners of the store to operate and write content in an easy way.

Digital content usually includes:-

• Images
• Videos
• Documents
• Marketing materials

Now the another question that rises is what are the features of CMS, So these are some feature of CMS

Features of CMS

  • Installation of wizards and upgrade
  • SEO
  • Customized templates for changing designs
  • Integration of audit logs
  • Collaboration platform
  • Extensibility and modularity
  • Management of version
  • Group and user functionality
1. For Every Business Size

Content management system is considered to be the best ecommerce solution. It helps to bring different changes in a business and increase the simplicity and flexibility of the business. Furthermore, it helps businessmen and owners to keep an eye on the content of their website.

2. User-friendly

CMS is a program which is user friendly. Hence it helps business executives to upload any data with ease and in a short time. Apart from this, CMS doesn’t require any difficult process.

3. Fast Integration

Content management system is a quick process for integration of your content through a website. Information under CMS is uploaded as it is required.

4. Easy To Access

CMS interface is usually a browser based interface, hence it is easy to access from any mobile phone as well as laptop. It directly enhances the accessibility of the CMS. Only thing required to operate CMS is an internet connection. This feature of CMS helps business owners to operate their business from wherever required.

These are some features of CMS which make it an essential part of the business. There are different eCommerce CMS for online stores that help in their content management.

Top 7 Ecommerce CMS For Online Stores

1. Magento


Without any doubt magento is the top leading platform in the ecommerce CMS world. According to a report, every year nearly $100 billion gross merchandise volume is handled by magento. There are a number of themes and applications in magento which helps customers and business owners to manage their content. Recently magento was bought by adobe for $1.68 billion. Even magento is completely free but you may have to pay for premium themes and hosting.

Image Source : https://magento.com/



Prestashop holds an image of being the most powerful and popular free to use website. Mostly prestashop is used in European zones. According to a report nearly 3 lacks, stores use the services of prestashop for their websites worldwide. In 2016, prestashop was also included in top 5000 fastest growing private companies of the world. In addition to this, they also got an award for CMS critic awards for best ecommerce software.

Image Source : https://www.prestashop.com/en



As everybody knows WordPress is the leader of CMS, this helps WooCommerce is the most powerful free to use ecommerce website. WooCommerce has a lot of themes and functions which improve the quality of the website. One of the most important benefits of these software is that they help to open the various features of WooCommerce.

Image Source : https://woocommerce.com/



Shopify has been the most growing ecommerce premium CMS. Shopify is a Canadian Ecommerce company which deals in ecommerce platform and retail point of sales system. According to a survey nearly 6 lakh active stores are using Shopify as their ecommerce store.

Image Source : https://www.shopify.in/



OpenCart is a well known and established ecommerce platform because it is free to use and it is also easy to use. Businessmen usually spend a lot of time and money to develop their store. However OpenCart helps businesses to establish them without much investment. OpenCart approximately has 14,000 extensions and themes. It also has more than 20 payment methods. To sum up OpenCart is a perfect ecommerce CMS for a small budget business.

Image Source : https://www.opencart.com/


To start a business, BigCommerce is considered to be a good option among all different ecommerce suppliers. There are different customizations available in BigCommerce and more than 50 thousand people are using it. Apart from scalability BigCommerce also has SEO and multi channel integration. This is why millions of people are using BigCommerce as their ecommerce platform.


UberCart which is also considered as most ecommerce CMS in 2019. UberCart is used for hosting servers with PHP and MySQL installed. Apart from this millions of users are currently using UberCart as their Ecommerce platform. UberCart is easy to access and has a number of themes installed in it.

Image Source : https://www.drupal.org/project/ubercart


After all this discussion it is obvious to say that ecommerce plays a crucial part in any business and it is very important for any business or website to use ecommerce CMS for better management of the business website.

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cyberchord February 4, 2020

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