It is a service that is given by a bank towards their customer. A payment gateway is a portal which act as medium of transfer.
Online transactions plays an important role in every part of the world. Digital marketing depends upon the this gateway. People rely on this because way of providing services over the last 10 years has changed.
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- It helps business to connect with people at more than one place. You can do business with just one click.
- Varieties of payment options are available in a well API. Such as credits cards, PayPal and visa checkouts are available. This increase flexibility of a business resulting in better customer satisfaction.
- It is considered as a safe method to perform payments and it reduces the risk.
- Well maintained API reduces the pressure of business from a owner
In modern world, online transactions plays crucial role in every region of the world, and the world of marketing highly depends upon the payment gateway.
- Compatibility
- Speed
- Fraud detection
- Reporting features
- Costs and fees